Effective Advertising Campaign Paper
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Effective Advertising Campaign Paper
Effective Advertising Campaign Paper Grading Guide MKT/544 Version 2
3 Individual Assignment: Effective Advertising Campaign Paper
Purpose of Assignment
In this assignment, the student will review five commercials and explain why they think these are effective based on the advertising theory and design principles. Students must identify the relationship with the hierarchy of effects model and does it touch on the means end concepts
Grading Guide
Content Met Partially Met Not Met Comments: The student identifies five commercials. The student identifies part of the Hierarchy of Effects Model, noting the specific step in the model related to the part and if any of the advertisements touch on the means-end concepts. The student answers what market segment the commercials are targeted at (describes these target markets). The student answers if the messages are aligned with the IMC objectives. The student answers if the messages resonate with the target market. The student answers if the correct media is being used to send out the messages. The student answers what kind of message strategy is being used – cognitive, affective, or conative. The student answers what recommendations, if any, would they make to change the message content. The paper is 750 to 1,050 words in length. Total Available Total Earned 70 #/70
Writing Guidelines Met Partially Met Not Met Comments: The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Total Available Total Earned 30 #/30
Assignment Total # 100 #/100 Additional comments:
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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