Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Effectiveness of the Delivery Method for Each Message
Describes each target audience using the appropriate metrics
1 point
0 points
Score of Describes each target audience using the appropriate metrics,/ 1Criterion score has been overridden
Criterion Feedback
August 13, 2021 You do great identifying the audience demographics. According to the Communication Plan, what are some of the concerns the audiences have? Include these details in your audience metrics responses.
Assesses the effectiveness of the content of each message for each target audience
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Score of Assesses the effectiveness of the content of each message for each target audience,/ 1Criterion score has been overridden
Criterion Feedback
August 13, 2021 Some of the right ideas are in place here. In the next draft, responses to message content questions A & B need to be within the provided evaluation table. You need to answer the questions for each audience (employees, customers) and each media type (social media, magazine). Refer to the resources in the project directions titled “Executive Summary Template Tips for Success” and “Executive Summary Template Visual Aid” to go over how and where to respond to the questions. In each message content section box, address each of the message content questions. Tailor the responses to each audience and their needs. Here is a breakdown: Does the content of the messages inform each target audience of the company’s proposed solution? – Does the magazine inform the employees of any solutions? Why or why not? In what ways? – Does the magazine inform the customers of any solutions? Why or why not? In what ways? – Does the social media post inform the customers of any solutions? Why or why not? In what ways? – Does the social media post inform the employees of any solutions? Why or why not? In what ways? Does the content of the messages align with each target audiences’ values, interests, and lifestyle? – Does the magazine align with the employees’ values, interests, and/or lifestyles? Why or why not? In what ways? – Does the magazine align with the customers’ values, interests, and/or lifestyles? Why or why not? In what ways? – Does the social media post align with the employees’ values, interests, and/or lifestyles? Why or why not? In what ways? – Does the social media post align with the customers’ values, interests, and/or lifestyles? Why or why not? In what ways? What information should be shared in a message to make it effective for multiple audiences? What types of information should be included in a message that will address different audiences’ values, lifestyles, and interests? RESOURCES: Communication Plan The resource titled Communication Campaign Effectiveness and Effects also goes over how different messages across different mediums may reach audiences.
Assesses the effectiveness of the delivery method for each message for each target audience
1 point
0 points
Score of Assesses the effectiveness of the delivery method for each message for each target audience,/ 1Criterion score has been overridden
Criterion Feedback
August 13, 2021 In the next draft, responses to the delivery method questions A & B need to be within the provided evaluation table. You need to answer the questions for each audience (employees, customers) and each delivery type (social media, magazine). In each delivery method section box, address each of the delivery method questions. Here is a breakdown: Does the message reach the target audiences within the intended time frame? – After reviewing the Communication Plan, how long would the magazine take to be published? – Is the magazine timely for the employees considering their needs and concerns? Why or why not? – Is the magazine timely for the customers considering their needs and concerns? Why or why not? – Is the social media post timely for the employees considering their needs and concerns? Why or why not? – Is the social media post timely for the customers considering their needs and concerns? Why or why not? Why are the delivery methods appropriate or inappropriate for each target audience? – Evaluate each audience’s (employees, customers) needs and concerns outlined in the Communication Plan: Are the delivery methods (social media and magazine) appropriate based on their needs and demographics? Why or why not? RESOURCE: Communication Plan
Considers each target audience and the project goal to determine an appropriate measure of effectiveness in addition to message content and delivery method
1 point
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Score of Considers each target audience and the project goal to determine an appropriate measure of effectiveness in addition to message content and delivery method,/ 1Criterion score has been overridden
Criterion Feedback
August 13, 2021 You currently have four measures identified. You need one that can be assessed for both message types for each audience. Select one of the measures you feel can be used as an evaluation technique for social media and the magazine for both audiences, address how you will use it, and why it’s effective or ineffective. Responses need to be placed in the Evaluation Table. RESOURCES: o Are We There Yet? (Sections: “Determine What You Will Evaluate,” “Define Your Goals,” “Establish Your Baseline,” “Pose Your Evaluation Questions,” “Select Your Evaluation Techniques”) o The Six Most Effective Social Media Metrics to Understand Your Campaign’s Success (relevant for social media metrics) o 10 Metrics Worth Watching When Judging The Effectiveness Of Your Next Marketing Campaign (While it addresses marketing, it has information regarding tracking sales, social media engagement, and behavioral changes) o Marketing Metrics (Addresses online metrics and how likes, shares, impressions, and additional interactions reflect effectiveness) Supplemental Materials • Knapp, S. (2018, Jan. 18). 6 Ways to measure the success of your print campaigns. Retrieved from https://marketing.sfgate.com/blog/6-ways-to-measure-the-success-of-your-print-campaigns • O’Malley, T. (2020, Dec. 5). Measuring print advertisement success. Retrieved from acscreative.com/measuring-print-advertising/
Assesses each message for each target audience using the measure of effectiveness identified
1 point
0 points
Score of Assesses each message for each target audience using the measure of effectiveness identified,/ 1Criterion score has been overridden
Criterion Feedback
August 13, 2021 Good job identifying each component as effective or ineffective. Please keep this information in the evaluation table along with the responses to the questions.
Explains reasoning for analysis of each message using three measures of effectiveness and discusses target-audience metrics that led to determining which aspects of each message are effective or ineffective
1 point
0 points
Score of Explains reasoning for analysis of each message using three measures of effectiveness and discusses target-audience metrics that led to determining which aspects of each message are effective or ineffective,/ 1Criterion score has been overridden
Criterion Feedback
August 13, 2021 As you move content to the evaluation table, please keep in mind that you still need to include examples and evidence. The boxes will expand as you type. Please continue to develop the responses to ensure they have adequate information. Try the following formula to assist you here: – Respond to the initial questions – Provide reasoning for how you arrived at your conclusion – Provide an example or two that shows why the messages/deliveries are effective or not relating to the initial question – Explain how that example shows effectiveness/ineffectiveness
Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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