Order ID:89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Ekuep Company Analysis Essay Websites Evaluations and Online Business
Requirement: For this project, you must analyze one of the websites listed below using what you’ve learned in this course and your own unique perspective. The examination will cover a variety of topics of E-Commerce, including business
concept, website design, marketing, security, and so on.
You’ll need to do an analysis of the company and make recommendations for how to improve the current scenario.
Current e-commerce businesses: (choose one)
1. www.karazlinen.com/
2. www.ekuep.com
3. www.sorrah.sa/
4. www.eyewa.com/sa-ar
5. www.nv.sa/
6. www.darzan.sa/
7. www.rewayah.store/
8. www.etarstore.com/
9. www.sahaba.store/
10. www.notahstore.com/
11. www.natureland.net/ksa_ar/
12. www.aratopia.sa
To effectively answer the following questions, critical thinking is required. The answers to these questions will guide the manner in which the current e-commerce business can be improved.
1. Understand the industry 3.5 points
What is the nature of the business? What is the concept? (your option) (the process of visioning)
Describe the e-commerce company you’ve picked.
o Give a high-level overview of the business concept
The sort of service and the product.
o What are the various product types? Explain
o What are the services offered by the internet store? [customer service, exchange and return policies, shipping alternatives, and payment methods] Business statement Explanation
A vision for the company.
The goal of the company.
?
What happened to the money?
o What is the business model of the company?
o How does the revenue model work? Give a general idea of how the company makes money.
?
Who is the intended audience and where are they located? Explain demographics, lifestyle, and consumption habits, among other things.
?
Describe the market place.
Size, expansion, demography, structure, and competition are all factors to consider.
o Conduct market research and provide an overview of each topic
Describe the company website’s content.
Conduct a SWOT analysis for your company (Explain each point)
Develop an e-commerce presence map with at least three points for each.
o (For instance, a website, an email, etc.)
o What are the company’s plans for these platforms? (For example, marketing, customer service, news, and so on.)
2. Describe the system’s design. 1.5 points
Describe the system’s design in detail (business objectives, system functionality, information provided)
Functionality of the Business Objective System
Display goods, for example, are furnished with information.
Catalogue in digital format
Is there anything that can be improved or added to the system design?
3. Describe the present aspects of business e-commerce. 1 point
What are the current features of the website?
What kinds of features are likely to irritate customers? Please include images.
What can you do to improve the website’s present features?
4. Describe the e-commerce procedure in business. 1 point
Describe in detail all of the processes from the time a user first visits the website to the time they buy a product.
What aspects of the procedure could be improved?
5. Site Layout 1.5 points Evaluate the website design by focusing on the eight most important factors in e-commerce site design (ease of use, convenience of purchase, simple graphics, etc.). You must assess each factor separately.
o How can the site design be modified to make it one of the most successful e-commerce sites?
6. 1 point for business software
More interactive functionalities, such as the ability to respond to user input (name and address forms), capture customer orders for goods and services, clear credit card transactions on the fly, consolidate price and product databases, and
even adjust advertising on the screen based on user characteristics, are required for the development of an e-commerce website.
Describe the many types of software that are used on the website to carry out the current functions.
Is there anything that can be done to improve the software?
7. Security and Payment 1.5 points
What payment options are available in the online store?
o Are there any more methods that could be added? Why do you think that is?
What technologies are utilized to protect online transactions on the website?
o Are there any more technologies that could be added? Why do you think that is?
What is the online store’s current privacy policy? Describe how the data is gathered and used.
o How may the privacy policy be improved? Why do you think that is?
8. Sort marketing and advertising strategies and tactics into categories. 1 point Explain the e-commerce business’s current online, offline, and social media marketing techniques.
What can be done to improve the company’s marketing efforts?
9. Be aware of your rivals. 2 points Select a website from a competitor in the same industry (locally or globally) and compare it to the website of your chosen company. Give reasons why the competitor’s website is better or worse than the one
picked. Provide screenshots that are accompanied by an explanation.
o
What can you do if you learn from your competitor’s mistakes?
10. Bring your report to a close. 1 point
Summarize the preceding points and offer your suggestions for improving the e-commerce business.
Ekuep Company Analysis Essay Websites Evaluations and Online Business
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Ekuep Company Analysis Essay Websites Evaluations and Online Business |
Ekuep Company Analysis Essay Websites Evaluations and Online Business