Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Email Marketing and Social Marketing Essay
Introduction
Students will use current news articles and connect to classroom discussion. Articles should come from credible online or print news publications such as (but not limited to):
Newspapers:
The Wall Street Journal
The New York Times
The LA Times
The Chicago Tribune
The Washington Post
USA Today
Magazines:
BusinessWeek
Forbes
Fortune
Money
U.S. News
World Reports
The Harvard Business Review
Online Sources
CNN
BBC
Reuters
TechCrunch
Social Media Explorer
Directions
Students should choose a current (published within the last 30 days) article that is relevant to class discussion. Students can elect to report on different stories for each presentation or they can follow a single story for both current article assignments. They are encouraged to do additional research on the topic of interest so as to link the news story with what is learned in relevant class discussions. Students must relate classroom concepts to these real world issues, and present the same in a clear and coherent manner. Students are encouraged to be creative. You will be graded on content, originality, clarity, relevance, and creativity.
Email Marketing and Social Marketing Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Email Marketing and Social Marketing Essay |
Email Marketing and Social Marketing Essay