| Order ID |
53563633773 |
| Type |
Essay |
| Writer Level |
Masters |
| Style |
APA |
| Sources/References |
4 |
| Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Task 2
Description
This 3250-3500 word report, suitable for an industry audience, that addresses the following:
1. Focusing on the business/organisation from Task 1, state the business/organisation name and a brief backgound
2. Assess and critically reflect on the business/organisations approach to corporate entrepreneurship and innovation. Discuss using applied and relevant theory.
3. Critically reflect on the business/organisations current situation taking into consideration past performance and future opportunities and risk; the potential drivers and the innovation strategy approach to date (e.g. market, technology or operationallly driven (or combinations of these) – a table may assist here). Discuss with examples and application of appropriate academic literature that supports your argument.
4. Identify three SMART initiatives, that would respond to the issues previously identified in Task 1. These should consider if and how the initiatives could enhance/take advantage of/introduce an ecosystem based business model and the sustainability based strategies that could be employed. Discuss and justify based on relevant course content and academic literature.
5. Rank the initiatives by suitability (consider SMART) to the focal organisation/business (well justified) and the effectiveness for addressing future sustainability and increased performance (economically, socially and environmentally).
6. For the most relevant initiative (the one you ranked as #1), provide recommendations needed for implementation, what disruption the innovation implemented may create and the impact on value creation.
This task is being measured for Assurance of Learning PLG1: Communication: Develop graduates with advanced communication skills in a business context (PLO1.1: Demonstrate advanced written communication skills in a business context).
Addressing all of the above, present a business-style report (suitable for a business audience rather than an academic audience). The report should include academic and credible sources. There is autonomy in how the report is set up with consideration for the following:
*Title page
*Executive summary
*TOC
Introduction
Body of the report
*Headers and sub-headers
*Images, graphs and links
Recommendations
*Reference list
NOTE: these * are not included in the word count
Criteria
Develop and articulate advanced arguments which are informed and grounded to arrive at insights into an area of interest.
Develop recommendations to ensure the sustainability of the suggested initiatives as well as suggestions to improve the entrepreneurial climate within an organisation/team.
Demonstrate critical and creative thinking to identify and solve business problems and arrive at innovative solutions.
Developing relevant organisation and structure in a written content (written communication)
Advanced accuracy and presentation of written work including English expression, discipline-based vocabulary, grammar, spelling, and punctuation.
Advanced referencing of sources of information used within the body of the document and in a reference list using Harvard referencing style
Resources
Draw on Task 1. Use the feedback from Task 1 to support your learning. Relevant readings, learning materials and other resources from throughout the whole course.
Rubric
Use this rubric to help guide the completion of this task Rubric Task 2 MGT731 2021.pdf
Example
Please note: As this information has been provided, UBER cannot be used as the case study within any assessment task submissions. This is an example and does not necessarily address all the criteria. The aim of offering an example is to offer some additional direction and stimulate your thinking.
Uber is a rapidly growing ride-sharing service, considered the poster child for disruptive innovation. The traditional taxi cab business has suddenly been changed forever by a mobile platform connecting consumers who need rides with drivers willing to provide them. A customer no longer needs to wave down a cab on the street, and a rider with an electronic Uber account does not even need to hand over cash. The trip is usually cheaper because regular cabs have to charge more to cover the huge upfront investment in a taxi license costing up to $800,000.
Reflect back over what you know about corporate entrepreneurship and innovation approaches. How does that apply to UBER?
By reading about UBERs past and present performance, what were the opportunites and risks of the approaches they took? Also, based on past and present performance, what future opportunities and risks may exist? Consider:
“the regulated nature of the taxi business is a large part of the answer. Market entry and prices are closely controlled in many jurisdictions. Consequently, taxi companies have rarely innovated. Individual drivers have few ways to innovate, except to defect to Uber. So Uber is in a unique situation relative to taxis: It can offer better quality and the competition will find it hard to respond, at least in the short term”
Did UBER create new markets/expand existing markets? UBER – new markets and expanding exisitng markets – yes?
Was it technology or operationallly driven (or combinations of these)? UBER was technological enhanced – technology made it possible and technological advancements have permitted further growth and also created additional competition – yes?
“Uber, true to its nature as a sustaining innovation, has focused on expanding its network and functionality in ways that make it better than traditional taxis”.
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RUBRIC
| QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
| Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
| Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
| Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
| Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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