Environmental Scan Essay Assignment Help
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Environmental Scan Essay Assignment Help
Environmental Scan Assignment (labeled ES on schedule)
Each student will be required to find a current article about a marketing development in the business press (The Wall Street Journal, BBC, CNBC, Bloomberg, Businessweek, Fortune, Adage, etc.) and submit a summary with the below requirements (50 points total). The source should be reputable and students should formulate their own opinions and ideas about the topic considering adjacent industries.
The objectives of these reports are useful in the ways detailed below:
They guide you in discovering that marketing is not simply a collection of static terms and dated theories. Rather, both corporate and social organizations are living the principles we are learning.
The purpose of this assignment is to emphasize the importance of seeing the ‘big picture’ behind business developments. Also, students should be able to stimulate an intellectual conversation on the topic based on the article and their own individual research.
A spreadsheet will be posted with assigned dates for individual submissions. Please make sure another student has not done your topic already.
Format
Reports are to be typed, double-spaced, on 3 (maximum) sheets of 8 ½ʺ × 11ʺ paper, stapled together, with no plastic bindings. I expect that these reports will represent your best presentation quality.
Include the following headings:
Introduction II. Environment
Marketing Mix Variables
Please follow this outline for your written report:
Introduction
In your own words, summarize the key points of the article.
Be sure to relate the article to key points and concepts citing how and why this development is important to the marketing world.
Please use the following citation format:
Author’s last name, first name, “Title of the article,” in Periodical, (dates), page numbers.
- Environment
Explain how this development has impacted the marketing environment relevant to the situation discussed in the article. Pay special attention to the competitive environment and issues bearing on competitive advantage.
- Marketing Mix Variables
Explain how this change impacts the marketing mix relevant to the situation. How should affected companies/industries adjust their marketing strategies to deal with this development
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Environmental Scan Essay Assignment Help