Evaluation and Training of Results Analysis Presentation
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Evaluation and Training of Results Analysis Presentation
Bryant, R. (2014). Testing differences in revenue? You’re probably not using the correct statistics. Brooks Bell. Retrieved from https://www.brooksbell.com/blog/testing-difference…
Bowerman, B. L., O’Connell, R. T., & Murphree, E. S. (2017). Business statistics in practice: Using data, modeling, and analytics (8th ed.). New York, NY: McGraw-Hill. Available from the bookstore.
Chapter 11, “Experimental Design and Analysis of Variance.”
Section 14.2, “Logistic Regression.”
Chapter 17, “Nonparametric Methods.”
INSTRUCTIONS:
You are the head of the marketing department and have been placed in charge of the analytics group for their 90-day probationary period. You are now responsible for the quality, accuracy, and reliability of the results reported out from the analytics group, and are responsible for reviewing all work prior to it being presented to the executive committee.
An analyst has conducted an A/B test to compare the revenue per visitor for the same banner ad media run on two different websites. The results of this analysis are included here. You have decided to evaluate the results and use it as an example in a training session for the analytics group on how to conduct a critical evaluation of results from an analysis.
Using the data and results docs provided, evaluate the results of the analysis, paying attention to the alignment of the method selected to the business problem being addressed, the testing of assumptions required to use the selected method, and potential issues with generalizations, and the usability of the results.
Create a training presentation that includes:
Evaluate the alignment of the method selected to the business problem being addressed.
Evaluate whether the requirements to use the selected method were checked. Were the assumptions met?
Evaluate potential issues with the generalization and usability of the results. Were they included in the analysis results?
Propose methods to address any issues that arise from the evaluation process.
- INF 337 AU Earned Value Fundamentals Discussion
Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
Earned Value Fundamentals
Describe the linkages of the work breakdown structure and the time-phased budget to arrive at an earned value analysis. What is the impact on earned value if the cost estimation is significantly lower because of low estimates or specification changes in the project? Provide examples of projects you have been involved with or read about that may have had this problem. Respond to at least two of your classmates’ postings.
Evaluation and Training of Results Analysis Presentation
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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