Factors Affecting Marketing Strategy Presentation
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Factors Affecting Marketing Strategy Presentation
Week 10 Assignment – Factors Affecting Marketing Strategy Presentation
OverviewIn Week 6 you evaluated how advertising affects consumer behavior. You also began examining factors affecting
marketing strategy. In Week 8, you outlined a marketing strategy and pitched it to your Chief Marketing Officer (CMO).
Now, again as the marketing manager, use the product you selected in Week 6 to present a recommended advertising
and brand messaging campaign strategy. You will be presenting your recommendations to your CMO and seeking
approval to implement the advertising campaign. There may be additional research needed to support your
recommended strategy. Compile your content into a PowerPoint presentation and subsequent video using Kaltura.
Synthesize the information from your previous assignments and create a video presentation recommending
implementation of an advertising and brand messaging campaign. Use PowerPoint or other presentation software that
includes slide notes. The presentation should be at least 12 slides and no more than 15 slides in length. Be sure to
include a title slide and a slide for references. The video should be between 5 and 7 minutes long.
Incorporate feedback from previous assignments into your presentation. Your presentation should include the following:
1. Introduction: Include a greeting, a purpose for the meeting, and goals of the meeting.
2. Situation Analysis: Describe the effect the current product brand has on consumer behavior.
3. Problem: Analyze the customer need the product is promoted to resolve. How is the product offering fully satisfying its target markets needs? What is the products current competitive advantage? What needs to change to improve the products competitive performance?
4. Alternatives: Evaluate what needs to be changed in the marketing mix to improve how the product appeals to the
customers emotions. How does the marketing mix (product, price, place, and promotion) need to be revised to improve the products performance?
5. Describe how consumer behavior will be affected by the target market strategy.
6. Recommendation: Propose the marketing strategy for implementation.
7. Create a PowerPoint presentation that includes graphics that are aligned to the information in the presentation and
provide further illustration to the content. PowerPoint is presented in a professional manner using a narrative style. You may use graphics to improve the effectiveness of your presentation.
8. Four sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access
the library or review library guides. You may use sources from the previous assignments.
The video portion of this assignment can be completed by using Kaltura.
Using Kaltura Express Capture from within your Kaltura Media Gallery, record yourself presenting your PowerPoint
presentation. The video should be professional and must be at least 5 minutes but no more than 7 minutes in length.
Upload your video to your Kaltura Media Gallery. Place the resulting URL link to your Kaltura video into a Word
document.
Submit these files to Blackboard:
o Your PowerPoint presentation, including slide notes.
o Your Word document containing the link to your video.
For assistance using Kaltura:o The Kaltura Media Gallery.
o Kaltura Capture Training Video.
o Kaltura Capture Screen and Webcam Recording Tool [PDF].
Factors Affecting Marketing Strategy Presentation
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Factors Affecting Marketing Strategy Presentation