Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
factors influencing the promotional strategies
Choose a company that uses target marketing, whether it is a business-to-consumer (B2C) or a business-to-business (B2B) organization. After that, you must complete the following list:
Introduce the company you’ve picked in a few words.
Identify activities and items that support the company’s business model. Always remember to properly cite and reference your sources of information. At least two references from business-related or news-related websites are required.
Explain each of the four consumer market segmentation bases and the five enterprise market segmentation bases.
Describe which of these basis for segmenting markets is employed in the company you choose, as well as how the segmenting alternatives you chose are implemented.
Examine how these variables affect your chosen company’s promotional methods.
Not counting the title and reference pages, your essay must be at least four pages long and double-spaced. All sources must be cited, and any paraphrased or quoted content must be accompanied by citations. For formatting, follow the APA style rules.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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factors influencing the promotional strategies |
factors influencing the promotional strategies