Order ID:89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Final Project: Strategic Marketing Plan
Your comprehensive worldwide marketing plan is now finished. You now have a strategy for implementing, managing, and supporting a global strategy, but it is disorganized. You send Deborah an e-mail to let her know you’re almost ready and that the preliminary planning is finished. The phone rings a few moments later, and you notice Deborah’s name on the caller ID.
Greetings, Deborah. What’s up? you inquire.
Deborah responds, “I’d like you to present before the advisory board next week.” They’re really interested in your findings and want to know if globalization is a suitable fit for the business. The board is working on finalizing its strategic strategy, and this might be a big part of that.
After you hang up, you start thinking about the various topics you’ll need to discuss.
Complete the following tasks as you finish the marketing plan:
Is it a good idea for the company to go global?
What is your reasoning for making this choice? Synthesize the results of preceding units’ study, including strategic, cultural, competitive, and balanced scorecard concerns.
Which part of the world should be the focus of global expansion?
What kind of background information do you have to back up your decision?
What impact will this decision have on the ultimate goal of expansion and growth?
How would you respond to someone who holds a different point of view?
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Strategic Marketing Plan