Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
To develop effective relationship marketing, a company must first understand the buying influences and behaviors of its target consumers, while incorporating a biblical worldview. Write at least 1400 words in Week 5 to create the Target Market section, which includes demographics and psychographics analysis. Include the sections on goals, strategies, and implementation.
In addition to your textbook, your research must include at least 5 additional academic (e.g., journal articles) resources to support your conclusions. Follow the APA guidelines when formatting your paper.
I. Mission Statements
In Chapter 2, we introduced a set of general social media goals that can be used to create organization-specific goals. Branding, increasing customer satisfaction, driving word-of-mouth recommendations, developing new product ideas, generating leads, crisis reputation management, integrating social media with PR and advertising, and search engine optimization are just a few of them (SEO). Using the S-M-A-R-T method, you can determine your goals: Make sure your goals are specific, measurable, achievable, timely, and relevant.
II. Plans and Strategies
After the social media goals have been established, the next step is to determine which strategies will best assist the organization in achieving them. The Eight C’s of Strategy Development, which are guidelines for developing social media marketing strategies for a specific organization, were also introduced in Chapter 2.
III. Prospective Customers
Through the creation of personas, a variety of characteristics can be used to segment the population and identify target audiences. We talked about four different segmentation strategies:
demographic (e.g., age range, gender, income range, occupations, and education); demographic (e.g., age range, gender, income range, occupations, and education); demographic
personal values, beliefs, interests, hobbies, and so on); psychographic
geographical (customer’s physical location, rural/urban areas, state, country, and so on);
psychological (consumer behavior such as spending habits, brand loyalty, usage rate, shopping preferences).
Platforms, number four
The social media platforms with the highest concentration of the target audience should be chosen after the four segmentation strategies have been used to define a company’s target market. You must conduct research into social media platform user statistics and, based on your findings, recommend which platform(s) will be most effective in reaching the target market you identified in Section III.
V. The Implementation Process
a. Platform-Specific Tools and Tactics
The process of incorporating goals, strategies, target markets, and tools into actionable social media platform-specific tactics is known as implementation.
To successfully execute the company’s overall strategies for reaching its marketing goals, each social media platform requires unique and customized tactics. (The text includes specific strategies for Facebook, Twitter, LinkedIn, YouTube, Instagram, and Foursquare’s Swarm.)
b. Creation of Content
Developing or acquiring content – A thorough analysis of the content requirements for each social media platform should be carried out, identifying the specific needs of each community, identifying content gaps, and either creating or acquiring content.
Managing Content – Whether platform content is created in-house or by a third party, it will still need to be edited.
Content that can be used in multiple ways – Restructuring content for cross-platform use is a great way to get more mileage out of it.
Breaking Down Content – Breaking down content into smaller chunks and reformatting it will allow it to be used in a variety of ways across a variety of platforms, including article directories, blogs, microblogs, podcasts, webinars, and discussion boards.
Assignments (c)
Specific roles and responsibilities must be assigned based on expertise and staff availability in order to execute platform-specific tactics and generate content. The most successful social media marketing campaigns are those in which nontraditional roles take the lead.
Because the majority of you are developing a business plan for a small company, budget considerations are critical. Please provide a cost estimate and confirm that it is feasible given the company’s resources if you propose outsourcing SM content development or management tasks.
Companies with a limited budget can take advantage of free resources available to them, such as local Chambers of Commerce offering free training, checking to see if your local chamber offers SM training that your company can use, and so on. Another option is to hire student interns from local colleges and universities.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Ford Target Market Paper on Social Media Marketing |
Ford Target Market Paper on Social Media Marketing