Format Of an Executive Summary of a Business Plan

Format Of an Executive Summary of a Business Plan

Instructions:

Format Of an Executive Summary of a Business Plan

Business Plan Development

As part of the final project for this course you will develop and present in a video format an executive summary of a business plan. To get you thinking and working on this assignment, a short summary of the business you would like to develop is required by this week. This proposal will be reviewed by your instructor who will provide insight and direction on how you can best complete you overall project.

Choosing a Company

For this assignment you should place yourself in the role of a spokesperson for the company. In the ideal situation that might be a company you would hope to work for after graduation (perhaps your dream job). It’s better to choose a real firm for this assignment than make up a business, as you will have more information to draw on for your business plan and executive summary.

Directions (you need to follow this exact format, numbers and bullet points)

The student will identify a product, service, or brand and discuss in 500 words or less how they will create the plan. Use the format below with numbered headings and bullet points. Part of this assignment is the assessment of your ability to follow established protocols. If you fail to follow the template you will not receive full credit.

Subject of this Project – (This is the name of the company you will present in the final project)

1. What is your Product, Service, or Brand?

Industry

Target Consumer (B2B or B2C)

Price point and Competitive Advantages

2. Competition

Who are the top three competitors? (Name the actual competitors)

How is your product distributed? (Retail, wholesale, direct to consumer)

3. Media Selection (Identify the communications vehicle that makes the most sense for your company)

You will be recommending three (3) ads for this plan; the first should be a print ad that is suitable for publication in a newspaper or magazine. Please discuss what publications make sense for your product and discuss the other media you would select for your other two ads (TV, Radio, Online, or Billboard).

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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