Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Fuentes Salty Snacks Promotional Campaign Assignment
Question Description
Six months ago, Fuentes Salty Snacks, Inc. added a new flavor to its line of potato chips. The new flavor, candied bacon, was introduced through a nationwide rollout supported by an extensive promotional campaign. Fuentes’ management is convinced that quick penetration into grocery stores is a key to the successful introduction of a new salty snack product, and management now wants to determine whether availability of Fuentes’ Candied Bacon Potato Chips is consistent in grocery stores across regions of the U.S. Fuentes Marketing department has selected random samples of 40 grocery stores in each of its eight U.S. sales regions:
New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont)
Mid-Atlantic (New Jersey, New York, and Pennsylvania)
Midwest (Illinois, Indiana, Michigan, Ohio, and Wisconsin)
Great Plains (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, and South Dakota)
South Atlantic (Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, Washington DC, and West Virginia)
Deep South (Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Tennessee, and Texas)
Mountain (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming)
Pacific (Alaska, California, Hawaii, Oregon, and Washington)
The stores in each sample were then contacted, and the manager of each store was asked whether the store currently carries Fuentes’ Candied Bacon Potato Chips. The complete data set is available in the DATAfile named FuentesChips.
Fuentes’ senior management now wants to use these data to assess whether penetration of Fuentes’ Candied Bacon Potato Chips in grocery stores is consistent across its eight U.S. sales regions. If penetration of Fuentes’ Candied Bacon Potato Chips in grocery stores differs across its eight U.S. sales regions, Fuentes’ management would also like to identify sales regions in which penetration of Fuentes’ Candied Bacon Potato Chips is lower or higher than expected.
New England Mid-Atlantic Midwest Great Plains South Atlantic Deep South Mountain Pacific
Yes Yes No No Yes Yes Yes No
No Yes Yes Yes Yes Yes Yes No
Yes Yes No Yes No Yes No No
Yes No Yes Yes Yes Yes Yes No
Yes Yes No Yes Yes Yes No Yes
No No No Yes No Yes No No
Yes Yes Yes Yes Yes Yes Yes No
No Yes Yes No Yes No Yes Yes
Yes No No No Yes Yes Yes Yes
Yes No No Yes Yes Yes No No
Yes Yes Yes Yes Yes Yes No Yes
Looking for step by step directions on how to use Excel (mega stat preferred) to figure out descriptive statistics and understand if there are differences in the regions. F-test, T-test.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Fuentes Salty Snacks Promotional Campaign Assignment |
Fuentes Salty Snacks Promotional Campaign Assignment