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Instructions:
Globalization of Markets Theodore Levitt Article Essay
Learning Goal: I’m working on a marketing report and need support to help me learn.
The assignment is an article you need to read carefully and write a report about it. The article is “The Globalization of Markets: Theodore Levitt” article. The following is its link:
(https://hbr.org/1983/05/the-globalization-of-markets).
This is what you need to do:
– Read the article carefully.
– Summarize the article in about three pages.
– Search the literature for those authors who were supporting Levitt concept (at least four research studies) and for those who are against it (at least four research studies). Summarize their findings/discussions in about five pages.
Decision Making at Ford Motors Discussion
Bill Ford never doubted that he could run his family’s company, Ford Motor Company. He just had to convince others that he could. It is not every day that an owner decides to throw him or herself into the management pool and learn to swim with different strokes. When Ford took over in 1999, many were skeptical and predicted a continued slide for Ford Motors. However, Ford believed that his new strategy would once again bring the Ford Company to prominence. The strategy was very simple—make more money selling fewer cars.
Even though this strategy runs contrary to others in the industry, Ford has demonstrated that unprofitable lines can be eliminated, costs can be reduced, more affluent customers can be targeted, and that a rifle approach can win over the traditional shotgun approach. The key to Ford’s new approach is to surround himself with a team of executives that are decisive, can get along with one another, and are willing to take risks as a group. His team was assembled from all over the world.
Different points of view were essential to the decision making success of the group. Ford believes in group decision making as opposed to the lone gun approach. The new bottom line is profits and a vision for the company that makes sense. Will Ford and his company make these dreams come true? Analysts are betting “yes” and have the stock numbers to support their vote.
Using a search engine of your own choosing, find an article about Bill Ford and the job he is doing at Ford Motor Company. What evidence of team-oriented decision making did you find in your article? Be sure to summarize any approach identified. You must write at least 2 paragraphs to receive credit. [10 points]
Using a search engine of your own choosing, find an article about Ford’s new hybrid car, the Escape. Note that the Escape comes in a traditional and hybrid version. Since the Escape hybrid will take some time to show profits, why would Ford pursue such a car given the strategic information presented in the story above? [10 points]
Go to the Ford website (www.ford.com) and find two examples of team-oriented decision making at the company. Be specific in your examples and be sure to demonstrate how your example demonstrates the team-oriented approach. [10 points]
Explore the topic of decision making and intuition. Go to: http://www.forbes.com/sites/cherylsnappconner/2013/08/05/should-intuition-be-running-your-business-yes-and-no/ (Links to an external site.)Links to an external site.and http://www.forbes.com/sites/timworstall/2011/12/26/why-rules-of-thumb-intuition-gut-feelings-work-in-business-decisions/ (Links to an external site.)Links to an external site.. Write two paragraphs describing several ideas you learned from these articles, or others that you have found. [10 points]
Globalization of Markets Theodore Levitt Article Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Globalization of Markets Theodore Levitt Article Essay |
Globalization of Markets Theodore Levitt Article Essay