Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Health Service Digital Marketing Strategy Presentation
Musculoskeletal Disorders Discussion
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In the field we have chosen, we deal with death and dying quiet frequently. More often for some nurses than others. I remember one of the first times I saw a patient “expired”; a man probably in his 80’s, while I was reflecting on how some do not get the luxury of actually living life and have to die very young, this man had lived life. But that is not what got to me; I saw nobody other than nursing staff be by his side during his passing. If we are to transition into the next life or the next “form” we should be there for those leaving. It made me realize that if I was in that situation, how lonely my departure would be, after spending my life caring for those I called family.
Health Services Discussion
Health Service Digital Marketing Strategy Presentation
For this assignment, use the small health care organization or department that you selected in the first assignment. Your presentation should be targeted to the department, service, or product you selected and the specific population that it serves. Use PowerPoint or Prezi to create a digital marketing strategy. Note: This assignment is a separate PowerPoint or Prezi. However, you will include a summary of this strategy (including any edits or revisions based on faculty feedback) in the final Strategic Marketing Plan assignment. Include the following elements:
State the organization’s mission and vision.
Identify the target market.
Who is the customer that you are marketing to?
How are you segmenting the market that you are catering to?
Provide as many details as possible (age, gender, race, ethnicity, income, education, geographic location).
Select the digital media, including social media platforms that you will use.
Justify your choices.
Review the organization’s website.
Identify website updates that would be beneficial as a part of your strategy.
Provide a rationale for the updates that you recommend.
Include a minimum of three quality references to support your strategy and decisions. Use speaker notes for each slide. Additional resources to help you complete this assignment are available in the Instructional Materials section of the Course Guide.
STRAYER WRITING STANDARDS
Your assignment must follow these formatting requirements:
This course requires the use of Strayer Writing Standards (SWS). The format is different from those used in other Strayer University courses. Please take a moment to review the SWS documentation for details.
Citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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