Healthy Dynamics (HD) Development Of Their Strategic Plan Solution 1

Healthy Dynamics (HD) Development Of Their Strategic Plan

Instructions:

Healthy Dynamics (HD) Development Of Their Strategic Plan

Scenario

As Healthy Dynamics (HD) moves forward in the development of their strategic plan, it is important to understand where the company is strong, where it is weak, the major opportunities the company can explore, and possible threats. HD currently offers customized wellness programs

to their clients, which include all or some of the following services: health assessments, biometric screenings, and telephonic health coaching. Telephonic coaching calls have dropped by 25% over the last year, and requests for onsite biometric screenings have increased by 15%, while

Healthy Dynamics (HD) Development Of Their Strategic Plan

health assessments are still being administered by paper. The company has over 500 employees, all working onsite at a five-floor commercial-leased building that includes an onsite fitness center, cafeteria, and breakrooms on each floor.

The staff consist of the following team members (10) in leadership, (30) information technology, (5) marketing, (250) health coaches, (20) account managers, (5) strategic planning managers, (5) administrative, (2) human resource directors, (3) benefit managers, (200) biometric

screeners, and (10) contract managers. The cafeteria staff are not employees of the company and cost HD $500,000 per year. The company revenue has continued to decline by 15-25% over the last five years. If this trend continues for another two years, the company will be bankrupt.

Customer satisfaction rates are declining, yet they are still considered one of the top competitors in the wellness industry.

You have been tasked with assessing the strategic position of the business and its environment. Some options currently under consideration are company restructuring, merger, acquisition, and adding or removing services. To provide a clear snapshot to help the company understand

where it stands, you will explore key issues by creating a SWOT Analysis.

Instructions

Healthy Dynamics (HD) Development Of Their Strategic Plan

Create a SWOT Analysis that includes:

The Strengths of Healthy Dynamics within the wellness industry

The Weaknesses of Healthy Dynamics within the wellness industry

Healthy Dynamics (HD) Development Of Their Strategic Plan

The Opportunities available to Healthy Dynamics within the wellness industry (or research potential opportunities by branching into a new industry)

The Threats to Healthy Dynamics within the wellness industry (or research potential threats from companies whose primary business is in another, related industry, or from disruptive technologies that

assignment should include a title page, a reference page, two internet sources and a minimum of one scholarly source

Healthy Dynamics (HD) Development Of Their Strategic Plan

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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