Hospitality Management Discussion
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Hospitality Management Discussion
Chapter 3 provides information on growth opportunities. Based on your knowledge or work experience, discuss one approach that you believe will benefit or have benefited a particular hospitality business. Show evidence to support your argument. Please share your thoughts and also comment at least once on the postings by other classmates here is one of my classmate’s discussions.
Conglomerate diversification strategy which is a product growth strategy in which a company seeks new businesses that have no relationship to the company’s current product line or markets has had a great impact on the company Sodexo. I just wanted to expand on this example the book provided because I’ve heard of this company before but did not know it started out as a hospitality service only available on cruise ships. The history is very interesting to me because now this company has managed to diversify its market to include schools, hospitals, and prisons. It has also managed to expand internationally and has a big presence in America. Sodexo is now a billion-dollar company and it is just interesting how this growth strategy has managed to catapult it into such a diverse and present company. Even just in Las Vegas, Sodexo trucks can always be seen delivering products.
Hospitality Management Discussion
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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