How Perception of The Product Differs in United States
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
How Perception of The Product Differs in United States
Describe how the perception of the product differs within cultures both within the United States and globally
Instructions
Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be healthy for consumers have additional challenges. Using the CSU online library, research a company that markets unhealthy products.Examples might include tobacco or alcohol companies but these examples are not all-inclusive. Respond to the following questions.
Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
Describe how the perception of the product differs within cultures both within the United States and globally.
How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and business ethics?
Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.
Your response should be a minimum of two double-spaced pages not including the title and reference pages. You are required to use at least one peer-reviewed source. Referenced sources must have accompanying citations complying with APA guidelines.
Your essay should be formatted in accordance with APA style. For step-by-step instructions for formatting a paper in APA style, please refer to the CSU Citation Guide (http://www.columbiasouthern.edu/downloads/pdf/success/citation-guide).
Instructions for formatting formal documents can be found on page 17.
How Perception of The Product Differs in United States
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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How Perception of The Product Differs in United States