Identifying the Customer Behavior Patterns Discussion
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Identifying the Customer Behavior Patterns Discussion
This week, you will critique a research study that uses factor analysis. First, you must locate an empirical article that
presents research (preferably related to a topic in psychology) that uses a form of exploratory factor analysis. Tip:
Please do not select an article that uses confirmatory factor analysis as this topic will not be covered until Week 11.
Once you have chosen an appropriate article, write a paper to summarize the study, and provide a response to each of
the following :
Explain the purpose of this study and how this purpose aligns with the use of factor analysis. Determine if the use offactor analysis was appropriate, given the studys purpose.
Identify the assumptions that must be met to utilize factor analysis. Did the study meet these assumptions? Reviewthe statistics that were performed to test for these assumptions.
Examine the different factors used to determine the ideal sample size for this factor analysis. Did the study adhere tothe recommended number of cases (participants)?
Describe the analysis and results.o Identify the type of extraction that was used.
o Explain where the factors were rotated and if so, describe how they were rotated. If not, why not?
o Explain charts, plots, or matrixes that were presented to aid in the interpretation of results.o Summarize the results of the study.
Critique common sources of bias in factor analysis and how the study addressed these issues.
Explain the implications of this study based on the results of the factor analysis.
Length: 4-6 pages, not including title or reference pages
References: Include a minimum of 2 scholarly resources.
The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge,and demonstrate thoughtful consideration of the content presented in the course.
Psychology Research Design Discussion
Question DescriptionI’m working on a psychology question and need an explanation to help me understand better.
Be very detail and do apa format Prior to beginning work on this discussion, please read the required articles by
Skidmore (2008) and Henrich, Heine, & Norenzayan (2010). Carefully review the PSY635 Week Two Discussion Scenario.
Apply the scientific method to the information included within the scenario and develop a null and a research hypothesis
based on it. Using the hypotheses you have developed, compare the characteristics of the different experimental research designs discussed in the Skidmore (2008) article and choose the one that is most appropriate to adequately
test your hypotheses. Identify potential internal threats to validity and explain how you might mitigate these threats.
Apply ethical principles to the proposed research and describe the implications of this type of research in terms of the population(s) and cultural consideration(s) represented in the sample(s) within the scenario.
Identifying the Customer Behavior Patterns Discussion
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Identifying the Customer Behavior Patterns Discussion