Importance of And Criteria for Effective Market Segmentation Term Paper
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Importance of And Criteria for Effective Market Segmentation Term Paper
Description
Can you help me do these please? Just one paper each, chapter 6 and 7.
PURPOSE OF THIS ASSIGNMENT:
Your assignment is to keep a journal, on a regular basis, related to this course.
Journal writing is a form of free-writing. It is also “low stakes” writing: it is mostly for yourself (see below), and therefore, it will not be edited necessarily for style or grammar.
INSTRUCTIONS:
Journal writing serves many purposes. In your journals you can:
Observe what you are reading, what goes on in class, and how it relates to current real-world marketing events
Define what you are doing in an assignment, in the course generally, in your major/minor
Express confusion about anything – where you are not understanding, or are frustrated – and perhaps become unconfused as your write or pose questions to me
Speculate about what you are studying
Give insights – your ideas, your conclusions, your putting things together
Connect readings to other readings, this course to other courses, what we are talking about to your life
Respond to readings (controversial ones, for example), whether negatively or positively
React candidly to what happens in class
Be self-aware about what you are studying and why you are studying it
Refine your thoughts as they progress throughout the term, whether on particular readings, particular topics, the course generally, or your assignments
Evaluate the course, including the task of keeping a journal.
EXPECTATIONS:
AT LEAST one entry per chapter
AT LEAST ONE PAGE (double spaced, typed, 12-point font) per entry/chapter.
Each entry MUST CONTAIN specific references to thoughts, comments, examples, etc. FROM CLASS.
Express yourself freely
Take the assignment seriously…but have fun
NO LECTURE NOTES AND/OR CLASS SUMMARIES!
Mark every journal entry with the date/time when you wrote it (you don’t have to write the entry all at once, just note the date/time you work on it)
Start each entry on a page
“Write in your natural voice with your most comfortable language…. Otherwise you may become distracted by form rather than content….”
While I am specifying much of what your assignment should contain, how you present that information is up to you. Your work will be graded in comparison to the assignments turned in by the other students in the class. Originality and professionalism will also be considered (in other words… entertain me, show me that you’ve learned something and can apply it to the “real world”, and you’ll do well).
Chapter 6
we learned about
Understand the different types of new products, their advantages, and their risks.
Describe the various stages of new-product development.
LO 6-3Discuss the major risks in new-product development and how to reduce those risks.
Summarize the ethical and sustainability issues in new-product development.
Describe the categories of new-product adopters and the implications of adoption to marketers.
Describe the stages and aspects of the product life cycle and how they affect the marketing mix.
Chapter 7
Explain the importance of and criteria for effective market segmentation.
Describe the bases for segmenting both B2C and B2B markets.
Discuss international segmentation bases and the effect of international market segments on the marketing mix.
Describe the factors and analytics involved in selecting target markets.
Compare the most common target marketing strategies.
Summarize the ethical issues in target marketing.
Explain the three steps of effective market positioning and why firms may choose to use repositioning strategies.
Importance of And Criteria for Effective Market Segmentation Term Paper
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Importance of And Criteria for Effective Market Segmentation