Importance of Sustainable Products Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Importance of Sustainable Products Assignment
In task 2-3, you will submit a short paper of 2–3 pages. Determine your target market category and how and why these consumers embrace fashions that are made of environmentally friendly fabrics. You should research and define your product’s targeted customers and describe their characteristics.
Description of a Target Market: Occupation, gender ratio, average age, geographic/location, psychological shopping habits, demographic, and lifestyle preferences. Gauge the importance of sustainable products to this customer. For example, if you are creating for kids’ wear, indicate age(s) of child; however, you will need to think of a profile for the primary caretaker of the child (parent, grandparent, guardian) so that you can market to the caretaker properly.
By Module Two, you should have an idea of the market category you are choosing for this garment line, and you may choose ONE of the following: women’s, men’s, juniors, petite women, plus-sized women, or kids’ wear. Indicate the subcategory/style description, for example, sportswear (everyday wear), activewear (such as yoga wear), playwear, or sleepwear. Remember, you will be using sustainable fabrics, so keep in mind which target market would benefit best from eco- friendly garments.
Keep in mind the size range of this collection. Choose the appropriate size range for your market category. For example, if you are doing kids’ wear, you may choose to target toddlers (size range is 2T-3T-4T). An example of junior girls’ sizing range is 0–15.
The format should be a short paper. This milestone is graded for the quality of the research/data you uncover and validate (cite all information), compilation of the information, the content of the descriptions of each the features of your specified target customer, and the way the data is expressed as it applies to this project.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Importance of Sustainable Products Assignment