Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Important Investment Plan in China Memorandum
How Would You Go About Analyzing Your Target Population Discussion
I’m working on a marketing discussion question and need support to help me study.
How would you go about analyzing your target population? What types of resources could you use? Select and identify a target population. Based on your readings, research, and personal experience, what tools (electronic and traditional) would work for your selected population and why?
Keep in mind that not everyone in a target population is exactly the same. Think about how you might compensate for the diversity.You are required to respond to the initial post for at least two peers. The criteria for responses is as follows:
Important Investment Plan in China Memorandum
GM Micro-Challenge Overview
The GM Micro-Challenges are intended to help you appreciate the resources available and challenges associated with global marketing to another country. For these assignments, you will assume the role of an employee at a company providing global marketing assistance. You will engage in tasks and research related to the specific country and US state which you have been assigned (YOUR COUNTRY/YOUR STATE). The GM Micro-Challenges will involve your responding to a selection of memos from your manager. Your responses will require the collection, analysis, and concise provision of the information requested of you in a business memo format.
YOUR COUNTRY/YOUR STATE
See the list of assigned countries and U.S. states in Module 1.
Memo Format
Use a standard business memo format for your response. Your memo should include all the pertinent parts of a business memo. A sample memo can be found HERE (Links to an external site.).
M1 – GM Micro-Challenge: Country Research
Your manager’s memo to you is below. In it your manager is giving you tasks to address regarding international trade. You are not expected to be an expert, just willing and able to use the resources available to develop an accurate response.
Your memo should start with an intro statement that reminds the manager what s/he requested you to do. Next, respond to each question in sequence. For each response, clearly state the question(s) you understood you were to address. Then give a written answer to the question that summarizes your understanding of the source info and state what source you used. Your written answer should then be supported with (1) an image that shows the specific source info you used, and (2) a weblink for that source in case your manager wants to seek out additional info.
You should provide info about the sources as is illustrated in the example below. Screen clip an image of each source and include it. That image should show the name of YOUR COUNTRY. Also include the weblink for that source.
1. | CIA – World Factbook
https://www.cia.gov/the-world-factbook/countries/ (Links to an external site.) The CIA – World Factbook has information about … |
Note: The Culturegrams are available to you for free from the Troy library. Use the following instructions to access them: (1) Go to the Troy library website. (2) Use the Search box, with the Keyword “Culturegrams”. (3) If applicable, Login For Full Access. (4) Culturegrams should be the first resource on the list. Select “Retrieve Catalog Item”. (5) Next select “Access Journal”. (6) Next search for YOUR COUNTRY. You can now download a Full text-PDF file of a country’s Culturegram.
To: You
From: Your Manager Date: August 6, 2021 Subject: Country Research A small U.S. business has contacted our organization and requested help. They want to know more about YOUR COUNTRY because they may want to export to it. You have been tasked with helping identify and review some information sources for the management team to aid in that evaluation. Finding quality information is very important task as that information will serve as the foundation for the company’s recommendations and decisions. Your efforts will be focused on two distinct objectives: (1) locating helpful secondary research about YOUR COUNTRY in general, and (2) finding US governmental resources that the company may need to assist in this effort and evaluate export compliance. A. Below are eight sources that our organization has used in the past along with their weblink. Examine all of them about YOUR COUNTRY. Include the name of the resource, an image of some information in the resource about YOUR COUNTRY, and a one sentence description of the kind of country information available in this resource. Supplement your table with two additional resources with information about YOUR COUNTRY. These resources should be from an international organization or U.S. agency. Include the resource name, an image and a summary statement as well. B. Find two individuals that work with the US Commercial Service that can help facilitate the company’s export efforts of a sports product to YOUR COUNTRY. Include their names, titles, agency, and contact information. At least one of these individuals should be located in YOUR COUNTRY, or at least in its region. Secondary Research Sources for YOUR COUNTRY: |
1. | CIA – World Factbook | https://www.cia.gov/the-world-factbook/countries/ |
2. | International Trade Administration – Country Commercial Guides | https://www.trade.gov/ccg-landing-page |
3. | US Dept of Agriculture – Country: Exporter Guide | https://www.fas.usda.gov/regions |
4. | US Trade Representative – 2018 National Trade Estimate Report on FOREIGN TRADE BARRIERS | https://ustr.gov/index.php/countries-regions |
5. | Websites of U.S. Embassies, Consulates, and Diplomatic Missions | https://www.usembassy.gov/ |
6. | U.S. DEPT of STATE — BUREAU of CONSULAR AFFAIRS – Travel Advisories | https://travel.state.gov/content/travel/en/travela… |
7. | Culturegrams (Troy Library – see note above) | https://www-proquest-com.libproxy.troy.edu/publication/2026824?accountid=38769 |
8. | Hofstede Insights – COUNTRY COMPARISON TOOL | https://www.hofstede-insights.co |
Country choose China
Important Investment Plan in China Memorandum
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Important Investment Plan in China Memorandum |
Important Investment Plan in China Memorandum