Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Industry of Airline Customers Benefits Discussion
CLO #1 – Describe how goals, constraints, incentives, and market rivalry affect economic decisions.
CLO #2 – Analyze demand, supply, equilibrium prices, and price elasticities as a quantitative tool to forecast changes in revenues.
CLO #3 – Evaluate alternative ways of measuring the productivity of inputs and the role of the manager in the production process.
CLO #4 – Assess the economic trade-offs associated with obtaining inputs through spot exchange, contract, or vertical integration.
CLO #5 – Investigate the conditions under which a firm operates as perfectly competitive, monopolistically competitive, or a monopoly.
CLO #6 – Explain how beliefs and strategic interaction shape optimal decisions in oligopoly environments.
CLO #7 – Identify examples of networks and network externalities, and determine the number of connections possible in a star network with n users.
CLO #8 – Evaluate and present the economic basis for limit pricing, and identify the conditions under which a firm can profit from such a strategy.
Analyze a competitive situation or industry practice in a 4 to 6 page, APA formatted written paper. You should choose a topic early on in this course. All papers must be strategy papers, meaning they must be about firms. However, there is a great deal of flexibility in the choice of topic.
Step 1
First, choose an industry, based on interest in the industry. Examples of industries range from advertising to zoos, and include digital watches, private jets, diapers, over-the-counter cold and flu formulas, photographic film, automobiles, airlines, football, romance novels, dating services, banana production, or pre-stressed concrete, computer printers, pagers, business schools, used cars sold over the web, movie theaters.
Step 2
Having chosen the industry, you will need a question or issue on which to focus. Such questions could be broad (What strategies are most likely to sustain profitability?) or narrow (Should firm X build a new plant? Where?). Good questions encourage you to think strategically, and thus should include the likely responses of rival firms to any hypothetical actions. Plan to include your question in the topic proposal. A different approach is to choose a story about the behavior of a firm from a newspaper or other source, and research this story. For example, the defense
contractor Lockheed-Martin announced a friendly takeover of Northrop-Grumman, and then later dropped the plan after the Department of Justice filed an antitrust complaint. This story contains a dozen potential paper topics. How is the defense industry organized? Why did they want to merge? Why did the DOJ want to block the merger? Choose a topic in which you are interested rather than one that looks easy. Topics that look easy can be treacherous and unpleasant if they are boring.
Step 3
Develop your written response. An important aspect of business communication is the elimination of the extraneous. Supporting exhibits are not counted in the page total. Using a few well-chosen exhibits is a better strategy than many irrelevant exhibits. It is important to provide references for facts you rely on in the analysis. The paper’s focus should be on analysis, with industry description provided to support that analysis. A common mistake is too much description, too little analysis. Do not choose a situation from a case reading from this or another class. Do not revise a paper you wrote for another course as a project without discussing it with me — it would have to be a new paper to be approved. This project is intended for you to perform hands-on strategic analysis. If you were handed a project to analyze a strategic situation by the CEO of your company, what would you hand back?
Successful CLA #2s Include:
When you have collected a great deal of information and begun to rough out your topic, run through this list of tools and ensure that either they are used well, or aren’t relevant.
First mover advantages and disadvantages
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Industry of Airline Customers Benefits Discussion |
Industry of Airline Customers Benefits Discussion