Innovating for Emerging Markets Case Study
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Innovating for Emerging Markets Case Study
Case Study 1: GE Healthcare (A): Innovating for Emerging Markets
Read the case study titled “GE Healthcare (A): Innovating for Emerging Markets” located in the XanEdu case pack (Link Below)
Write a two (2) page paper in which you:
- Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).
- Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare’s growth in this market segment.
- Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers.
- Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.
- Determine the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.
138 Information Security Director at a small software company
Case Study 2: Public Key Infrastructure
Innovating for Emerging Markets Case Study
Due Week 6 and worth 60 points
Suppose you are the Information Security Director at a small software company. The organization currently utilizes a Microsoft Server 2012 Active Directory domain administered by your information security team. Mostly software developers and a relatively small number of administrative personnel comprise the remainder of the organization. You have convinced business unit leaders that it would be in the best interest of the company to use a public key infrastructure (PKI) in order to provide a framework that fosters confidentiality, integrity, authentication, and nonrepudiation. Email clients, virtual private network (VPN) products, Web server components, and domain controllers would utilize digital certificates issued by the certificate authority (CA). Additionally, the company would use digital certificates to sign software developed by the company in order to demonstrate software authenticity to the customer.
Innovating for Emerging Markets Case Study
Write a two to three (2-3) page paper in which you:
Innovating for Emerging Markets Case Study
- Analyze the fundamentals of PKI, and determine the primary ways in which its features and functions could benefit your organization and its information security department.
- Propose one (1) way in which the PKI could assist in the process of signing the company’s software, and explain the main reason why a customer could then believe that software to be authentic.
- Compare and contrast public and in-house CAs. Include the positive and negative characteristics of each type of certificate authority, and provide a sound recommendation of and a justification for which you would consider implementing within your organization. Explain your rationale.
- Use at least three (3) quality resources in this assignment (no more than 2-3 years old) from material outside the textbook. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Explain how businesses apply cryptography in maintaining information security.
- Use technology and information resources to research issues in information systems security.
- Write clearly and concisely about network security topics using proper writing mechanics and technical style conventions
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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