International Business Plan Essay Assignment Help 1
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53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
International Business Plan Essay Assignment Help 1
Description
Want to make I answered the professors feedback. help improve the readability, clarity, and tone to the answered feedback. Use sources already used if can.
Below is the feedback:
In Project 5, you were to identify a medical device that the company can use to expand into your selected country and decide to relocate one or more activities from MediCorps value chain in the United States to your selected country. You were then to devise a marketing strategy, develop financial projections, and create a strategy implementation plan for the company to craft an international business plan to market the new product in your selected country.
Your final international business plan should include key findings from your marketing strategy (Steps 12) and financial projections and strategy implementation (Steps 34). It should also include an executive summary.
Below are my comments on your final Project 5 report:
Your executive summary, p. 3, suggests that MediCorp should enter Brazilian $4.7 billion market for medical devices through a General Partnership with ADAVIUM Medical. Since the focus is on hospital beds, NAICS code 423450, the size of the target market in USD should be for hospital beds rather than for the total market for medical devices.
The forecast of the Brazilian health care equipment & supplies market at $70,226.5 million in 2023 needs explanation as this is almost 15 times your figure of the medical devices market in Brazil. Under Market Strategy, p.8, you mention that the company will follow local niche cost leader.
The strategy and your 3-year forecast should be mentioned in the executive summary. This is because the purpose of the executive summary is to present the essential issues and recommendations. It may be the only page of your report that gets read by top management. The Final Report Template of Project 5 in step 5 asks you to start your executive summary as follows:
Business Plan for [selected client organization] to enter [selected country] $(size of market in US Dollars) market for [product/service] through a [type of legal structure] with [selected alliance partner].
The statement that Brazilian demand for medical equipment has grown at the fastest pace in the past decade , p. 7, should be supported with numerical data.
Under Customers in Brazil, pp. 5-8, it is mentioned that To promote Hot Bed, the device will feature adjustable side rails, their heights are automatically adjustable including the feet and head and have electronic buttons that are easy to operate both on the equipment and other electronic devices.
Given the advanced features and high-end technology in MediCorps Automated Hospital Beds, how does this tie up with MediCorps chosen strategy of local niche cost leader in Brazil?
You have mentioned MediCorp’s main competitors in Brazil as St. Jude Medical Inc., Siemens AG, Koninklijke Philips Electronics NV. Your proposal tat MediCorps will price the product at $85 for standard automated hospital beds and $150 for high end and more advanced automated hospital beds, p.
8, should be compared with their competitors prices. The prices suggested in your paper are too low for an automated hospital bed with the high-end features. For comparison, you may like to examine the price of a similar hospital bed in the US.
The market forecast for hospital beds in Brazil should be prepared before deciding on MediCorps share of the market. Under market strategy, it is stated that the forecasted total number of units sold is based on 4000 hospitals within Brazil. You mention that In 2021, the Brazilian health care equipment & supplies market is forecast to have a value of $7.7 million.
Since the focus is on hospital beds, the data should relate to the market for hospital beds. Your 3-year forecast states that the plan for MediCorp is to sell 100,000 devices in year 1, forecasted average unit price sold of $110 which will equate to $11 million in year 1, 200,000 units in year 2 ($22 million), and 250,000 units in year 3. ($27.5 million).
These numbers should be derived from your estimate of the current demand of the hospital beds and annual growth rate over next 3 years in Brazil and the entry price of MediCorps Hot Bed based on competitors prices and MediCorps marketing strategy. The revenue projections for MediCorps hot bed for year 1, 2, and 3 would be (no. of units sold x price per unit). Break-even analysis is not part of the project.
Discussion on the international cultural issues merits more discussion. The statement that MediCorp will also be mindful of the colors used in correlation with the product, as colors such as black or green have a negative impact on Brazilians. Thus, it is best for the company to understand the culture and align as best as possible for new entry is too general.
The discussion can be enhanced using the Hofstedes six cultural dimensions for Brazil and how they would play out in your marketing plans in Brazil.
In recommending the general partnership mode of entry into Brazil, it would be useful to mention if the proposed partnership would be minority, equal, or majority and why?
Discussion on Strategy Implementation should include targets for the four perspectives of the balanced scorecard: learning and growth perspective, business process perspective, customer perspective, and financial perspective.
International Business Plan Essay Assignment Help 1
RUBRIC
QUALITY OF RESPONSE |
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POOR / UNSATISFACTORY |
SATISFACTORY |
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EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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