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Instructions:
International Marketing Discussion Assignment
Explain how major international global economic policies affect modern international marketing functions in 3 paragraphs 6 lines each (2-3 references).Research from reputable sources or peer reviewed journals in your online library. Submit a qualitative argument in real world critical thinking, Back up your argument APA Format.
Course Materials:
International Marketing
17th edition (2016)
Philip Cateora, John Graham, and Mary Gilly
McGraw-Hill
13 978-0-07-784216-1
Marketing Value Proposition Memo
MRKT 310 6385 Marketing Principles (2218)
Purpose
The purpose of this assignment is to explain value proposition for a product or service. This connects to course learning outcomes of helping you identify the role of marketing in creating, communicating, and delivering value for customers, and applying the concepts of value proposition and positioning to a product or service.
Assignment Task Overview
As a marketing consultant, you have been asked by one of the following streaming service companies to provide a one-page memo, casually known in marketing as a “Back of the Napkin” concept. This memo will explain the value proposition from an outsider’s perspective. Consider the internal and external environment as well as the company’s competition to demonstrate your unique selling position.
You will use 150 words or less to create a short memo to management and images to communicate your value proposition. At the bottom of your memo, you will include a “back of the napkin image” to illustrate your value proposition. This original illustration you create can be added as a picture within your document or using the Word document tools to create a visual aid. Your memo and illustration will display how your product or service solves a problem for the consumer. You do not have to be an artist. You will need an idea and the ability to summarize. You will submit a single page Word document with the memo and image along with a second reference page. The illustration must go inside the memo document so that only one file is submitted. Be sure that your proposition is clear and concise. Follow the instructions below.
You will be using this value proposition to develop a message campaign later in the course.
Instructions
Step 1: Choose one of the following streaming services:
ESPN+
Hulu
Disney+
YouTube TV Live
HBO Max
Peacock Premium
Apple TV Plus
Amazon Prime Video
Step 2: Determine the value proposition for your chosen streaming service. Create a memo and images to communicate the value proposition.
Step 3: Format your submission to comply with these technical requirements.
One page is the maximum length of the value proposition. If you are nearing the length maximum, but have more to convey, work on editing your submission for writing effectiveness.
Your ideas and work must be original. You may not copy a value proposition from any source even if you cite that source. You may not reuse an assignment or example from this course, a prior course, or any other session of this course if you are retaking the course.
Your submission must also include a reference list in APA. The reference list is not part of the 150 words, and the reference list can be placed on a second page of the document.
Cite to the product/service website and the sources for any images used on the reference list.
This assignment does not require a cover page.
See the rubric for grading guidelines. It is your responsibility to check your document and make sure you have submitted the correct one for this assignment. The last document you submit prior to the deadline is the one that will be graded.
References
Roam, D. (2008). The back of the napkin: Solving problems and selling ideas with pictures.
International Marketing Discussion Assignment
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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International Marketing Discussion Assignment |
International Marketing Discussion Assignment