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Instructions:
ISYS 3001 Company Competitive Advantage Analysis
Assignment: Company Competitive Advantage Analysis: Part 2
You are an IT analyst at XYZ Corporation, and the company has recently taken on a new client that wishes to understand how the organization can leverage its IT and IS functions as a form of competitive advantage. The company is small and would like to see some real-world evidence of this in order to arm themselves with information as they seek investors to grow their business.
You have been asked by your manager, Farah Ahmad, to create a business analysis for the client company’s leadership in which you analyze the competitive landscape for a business and discuss the role of IT/IS in helping that company achieve a competitive advantage.
First, you should select a company, research two of its competitors, and create a report to present to the client in which you analyze the business’s current competitive standing within its industry using at least two competitive analysis models/tools with a focus on the role IT plays in determining its current competitive posture; one of the models used in the analysis must be Porter’s Five Forces.
It is recommended that you search the Internet to identify industries/companies for which a Porter’s Five Forces analysis have been completed prior to selecting the company on which you will focus your response.
Part 2 of your business analysis should be 11–16 paragraphs in length and include at least five references from the Walden Library or other scholarly academic sources.
Note: Last week, you submitted Part 1 of this Assignment. This week, you will complete and submit only Part 2.
To prepare for this Assignment:
Review this week’s Learning Resources.
Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.
Submit Part 2 of your business analysis, to include the following.
Part 2: IT and Competitive Advantage
Illustrate the company’s use of information systems as part of its competitive business strategies. (150–225 words, or 2–3 paragraphs)
Analyze the company and its two competitors through the lens of Porter’s Five Forces. (225–300 words, or 3–4 paragraphs)
Analyze the company and its two competitors through the lens of one additional competitive analysis model or tool. (225–300 words, or 3–4 paragraphs)
Compare the three companies in light of your two completed analyses, including a discussion of which tool you feel was more useful in helping you to determine the competitive position for your selected company. (150–225 words, or 2–3 paragraphs)
Finally, present your analysis of the current competitive posture of your selected company. (75–150 words, or 1–2 paragraphs
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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ISYS 3001 Company Competitive Advantage Analysis |
ISYS 3001 Company Competitive Advantage Analysis