Kenya’s tourism industry recovery
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Kenya’s tourism industry recovery
Kenya’s tourism industry has had a tumultuous history, with ups and downs caused by a variety of factors, including political instability, terrorism, and natural disasters. However, in recent years, the industry has shown signs of recovery, with an increase in both the number of tourists visiting the country and the revenue generated by the industry.
One of the key factors in the recovery of Kenya’s tourism industry has been the government’s efforts to improve security in the country. Following a series of terrorist attacks in the late 2000s and early 2010s, the government implemented a number of measures to improve security, including increased patrols and surveillance, as well as stricter regulations for tour operators. These efforts have been successful in reducing the number of terrorist incidents, which has helped to restore confidence in the country among potential tourists.
Another important factor has been the government’s efforts to promote Kenya as a tourist destination. In recent years, the government has launched a number of initiatives to promote the country’s natural beauty, wildlife, and culture, both within Kenya and abroad. These efforts have included the development of new tourism infrastructure, such as airports and hotels, as well as marketing campaigns targeting potential tourists in key markets such as Europe and North America.
Additionally, the Kenyan Government has also taken steps to improve the ease of doing business in the country, which has helped to attract more foreign investment in the tourism sector. This has led to the construction of new hotels and resorts, as well as the expansion of existing facilities, which has helped to increase the capacity of the country’s tourism industry.
Furthermore, the government has also focused on diversifying the types of tourism available in the country. For example, in recent years, there has been a significant increase in the number of tourists visiting Kenya for adventure and eco-tourism activities such as safari, hiking, and beach vacations. This has helped to increase the resilience of the industry, as it is less dependent on a single type of tourism.
All these efforts have led to a steady increase in the number of tourists visiting Kenya in recent years. According to data from the Kenya Tourism Board, the number of tourists visiting the country increased from 1.47 million in 2014 to 2.09 million in 2019. This increase in the number of tourists has led to an increase in the revenue generated by the industry, with the tourism sector contributing about 8.5% to the country’s GDP in 2019.
Overall, Kenya’s tourism industry has shown signs of recovery in recent years, due to a combination of factors such as improved security, government efforts to promote the country as a tourist destination, and diversification of the types of tourism available in the country. However, the industry remains vulnerable to a variety of risks, including political instability, terrorism, and natural disasters. The country continues to work on addressing these risks, and implementing measures to improve the resilience of the industry, in order to ensure that it continues to grow and contribute to the country’s economy.
Kenya’s tourism industry recovery
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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