Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Lessons in Marketing Discussion Case Assignment
YOU WILL ONLY ANSWER THIS QUESTION: What are three major lessons you can takeaway from this course and apply in your careers and work roles?
THIS INFO CAN BE USED TO HELP ANSWRR THE QUESTION: examples of other students responses, DO NOT COPY. Just gives some insight into some topics we discussed in the course.
Attached: two homework assignments that was due for the class,this can also provide some info maybe.
Example Response 1:
I’m communicating with them, I have begun double checking the best way they want information sent to them with the internet, phone, or mail being options. Doing this ensures that the necessary information is given at their preference instead of assuming they were tech-savvy. BMW assumed its consumer could afford maintenance without adequately disclosing the cost of maintaining their products.
3. The elements of the marketing mix are essential in the success of a business. Even though companies take different routes to get their products in the hands of consumers, distribution channels, communications, policy, and pricing are all the basics used in the journey of success.
In completing cases studies throughout the course, I learned additional facts about the brand and understood what goes on behind the scenes that help make each company what/who they are. Therefore, the case studies have been beneficial throughout the course.
example response 2:
Three major lessons that I have learned from this course that I can apply to my career are the importance of brand equity, developing pricing strategies, and creating relationships that are loyal and long-term. As a contracting officer for the USAF, I establish contracts with different businesses who provide products and services to the installation. When purchasing these supplies and services, it is important for companies to understand that their brand equity plays a role in how we select or distinguish who the award will be made to. Those with a strong brand equity tend to score better on performance which can be a major evaluation factor. Now that I know more concerning brand equity, I can apply this to help make more informed decisions concerning who awards will be made to. Another important aspect to marketing is developing a pricing strategy that works for the products and services the company is providing. Not only do companies need to develop a profitable pricing strategy, they also need to consider which pricing strategy to use for certain customers. I have noticed that companies who try to use the same pricing strategy with the government that they would use with everyday customers tend to win less awards than those who adapt their pricing strategy. The government does not have the same standards or personality as customers in the open market and therefore should not be looked at as the same. Finally, building loyal long-lasting relationships with both suppliers and customers is crucial for the success of a business. Without these relationships, companies will struggle to meet customer demand which will decrease sales and negatively affect future sales. I had to terminate a contract with one company because they continually made up excuses that they could not perform the work on the contract because their suppliers were taking forever to ship the needed items. Had I known beforehand that this company did not have meaningful relationships with its suppliers, the contract would not have been awarded to them. A better understanding of each of these lessons gives me more insight into how companies operate and market themselves. This insight can be applied to and aid in the evaluation of the quotes companies provide increasing the likelihood that the contracts we award will be successful.
exanple response 3: 1. The first lesson I have learned is that continuous innovation is necessary for the continuation and growth of any business (Kotler et al.,2014). The needs of consumers keep on changing, and therefore any business needs to keep track of all the changes. For the case of BMW, they had to keep on remodeling their cars to meet the needs of the consumers and their target market. This made them stay ahead of their competitors and grow their market. This is done through employing different innovative and creative techniques to generate ideas from consumers and employees (Kotler et al.,2014). I should always aim to be innovative in my field as it keeps customers and brings new ones to the organization.
Lessons in Marketing Discussion Case Assignment
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
Lessons in Marketing Discussion Case Assignment |
Lessons in Marketing Discussion Case Assignment