Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Liberty Generational Trends Marketing Discussion
Create and post an initial thread that addresses the following questions or issues:
The text defines the “marketing concept” and the “4 P’s.” In your own words, explain both of these concepts, detail why both are important to a marketing plan. Define “marketing” and “sales” and explain how they are different from one another, and how they depend upon one another for successful marketing. Does “marketing” have a function in church operations? Explain and support your answer. Generational trends lead to distinctly different attitudes, values, and behavioral patterns that must be considered when developing a marketing plan. Describe in detail the “generational cohorts” according to the text, and explain the different values and motivational factors between them. When opening a new ice cream store in your hometown, how would your advertising messages differ from one generation to the next? Describe in detail how you would create appeal to each of the groups
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Liberty Generational Trends Marketing Discussion |
Liberty Generational Trends Marketing Discussion