Licensing patented technology to a foreign com-petitor
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Licensing patented technology to a foreign com-petitor
■When Walmart decided to incorporate grocery stores into some locations and created “supercent-ers,” was this a business-level strategy of differen-tiation or a corporate strategy of diversification? Why? Explain your answer.
■Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2014 Starbucks had over 7,000 company-owned stores in the United States. How do you explain this difference? Is Starbucks bucking the trend of other food-service stores, or is something else going on?
The chapter identifies three governing mecha-nisms for strategic alliances: non-equity, equity, and joint venture. List the benefits and downsides for each of these mechanisms.
An alliance’s purpose can affect which gover-nance structure is optimal. Compare a pharma-ceutical R&D alliance with a prescription-drug marketing agreement, and recommend a govern-ing mechanism for each. Provide reasons for your selections.
■Professor Pankaj Ghemawat delivered a TED talk titled “Actually, the World Isn’t Flat.” Do you agree with his assessment that the world is at most semi-globalized, and that we need to be careful not to fall victim to “globalony”? View the talk at: www.ted.com/talks/pankaj_ghemawat_ actually_the_world_isn_t_flat?language=en.
■“Licensing patented technology to a foreign com-petitor is likely to reduce or eliminate the firm’s competitive advantage.” True or false? Write a paragraph discussing this statement
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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