Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Managing Organizational Processing Plants in a Borderless World
(1) Kenichi Ohmae’s article “Managing in a Borderless World” is regarded as a key piece in the field of global marketing.
(a) IN SUBSTANTIVE DETAIL, IDENTIFY, DESCRIBE, and EXPLAIN each section of Ohmae’s article. (NOTE: USE YOUR OWN WORDS TO EXPLAIN THE ARTICLE.) DO NOT CUT AND PASTE SENTENCES OR COMPLETE PASSAGES FROM THE ARTICLE, AS THIS WILL RESULT IN PLAGIARISM.)
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(a) While Ohmae discusses the issues of global marketing strategy standardization and customization, which strategy does he primarily advocate? What are his arguments?
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(c) Do you agree with Ohmae’s viewpoint or not? If this is the case, please explain why. If not, please explain why.
(You may undertake further research and use external sources of information to clarify your response; however, you must cite ALL of your sources of information after each answer.)
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(2) Vishwanathan and Dickson’s (2007) essay “The Fundamentals Of Standardizing Global Marketing Strategy” adds to Ted Levitt’s thoughts from over two decades ago by providing new insights into the standardization of global marketing strategy.
(a) EXPLAIN the various portions of Vishwanathan and Dickson’s article in DETAILED TERMS. Expound on the three-factor standardization model, which incorporates (1) homogeneity of customer response to the marketing mix, (2)
transferability of competitive advantage, and (3) homogeneity of economic freedom, in your EXPLANATION. (NOTE: USE YOUR OWN WORDS TO EXPLAIN THE ARTICLE.) DO NOT CUT AND PASTE SENTENCES OR COMPLETE PASSAGES FROM
THE ARTICLE, AS THIS WILL RESULT IN PLAGIARISM.)
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(b) Explain whether Vishwanathan and Dickson’s message is similar or different from Levitt’s. If so, what’s your reasoning? Why not, if not?
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(c) In terms of standardizing global marketing strategy, are Vishwanathan and Dickson more correct than Levitt, or vice versa? In justification of your position, provide a reasonable explanation.
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(d) Do you agree or disagree with the arguments made by Vishwanathan and Dickson? If so, what’s your reasoning? Why not, if not? Describe your viewpoint in SUBSTANTIVE DETAIL.
(You may perform more research and use external sources of information to clarify your response, but make sure to cite ALL of your sources after each answer.)
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(3) Based on the HBS Case MARY KAY COSMETICSASIAN MARKET ENTRY, answer the following questions (MKC).
(a) According to your judgment, what is MKC’s main problem?
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(b) Identify and explain in SUBSTANTIVE DETAIL EACH OF THE FOUR KEY ACTION ISSUES (SOLUTIONS OR COURSES OF ACTION) that MKC must address in order to solve their problem(s) as outlined in the case.
ISSUE #1 (Provide Sub-Heading):
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ISSUE 2 (Provide Sub-Heading):
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ACTION ISSUE 3 (Supply Sub-Heading):
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ACTION ITEM 4 (Include Sub-Heading):
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(c) Would you advise MKC to go to China or Japan, or both, or neither, based on your assessment? EXPLAIN your response in GREAT DETAIL (HINT: You can only answer this question by assessing what are the PROS and CONS of entering each country: China and Japan.)
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BENEFITS OF VISITING JAPAN
ADVANTAGES OF VISITING JAPAN
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As needed, add more columns and rows.
As needed, add more columns and rows.
OPPORTUNITIES FOR ENTRY INTO CHINA
ADVANTAGES OF ENTRY INTO CHINA
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As needed, add more columns and rows.
As needed, add more columns and rows.
(d) If you recommend visiting China and/or Japan, make a list of the following:
I What is the TARGET MARKET for Japan and/or China that you recommend MKC pursue? EXPLAIN your response in GREAT DETAIL.
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(ii) What PRODUCT STRATEGY would you recommend for MKC in Japan and/or China? EXPLAIN your response in GREAT DETAIL.
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(iii) What PROMOTION STRATEGY would you recommend for MKC in Japan and/or China? EXPLAIN your response in GREAT DETAIL.
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(iv) What PRICING STRATEGY would you recommend for MKC in Japan and/or China? EXPLAIN your response in GREAT DETAIL.
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(v) Do you think MKC should utilize a DISTRIBUTION STRATEGY for Japan and/or China? EXPLAIN your response in GREAT DETAIL.
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(vi) Do you think MKC should utilize a FOREIGN MARKET ENTRY STRATEGY for Japan and/or China? EXPLAIN your response in GREAT DETAIL.
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\(vii) What is the best order for MKC to enter China and Japan? EXPLAIN your response in DETAIL to back up your claim.
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Managing Organizational Processing Plants in a Borderless World
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Managing Organizational Processing Plants in a Borderless World |
Managing Organizational Processing Plants in a Borderless World