Market Analysis and Strategic Plan
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Market Analysis and Strategic Plan
Description
This easy is to show how Part 1. Market Analysis and Part 2. Strategic Plans can help improve a business while explaining each part of the part 1 and 2.
Part 1. Market Analysis
Market segmentation of your product/service
Target market strategy: State your specific plans to enter your specific market area.
Market trends: Specify actual percent increase or decrease of your specific market.
Industry analysis: Search internet for specific industry data.
Main competitors: Name specific businesses within a three-mile radius of your planned location.
SWOT and PESTLE analysis
Part 2. Strategic Plans
Marketing strategy (pricing, promotion, distribution):
Illustrate with demand curve and breakeven analysis.Sales strategy and forecast:
Develop a chart illustrating the number of units and corresponding revenue dollars per month for year one and per quarter for year two and three.Parts 1 and 2 should be 10 pages in length. Primary and secondary sources.
Please also include in text citation from both sources.
I’m also attaching a file with the business I have completed for the business.
Market Analysis and Strategic Plan
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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