market plan breakeven analysis essay

market plan breakeven analysis

Order ID: 89JHGSJE83839

Style: APA/MLA/Harvard/Chicago

Pages: 5-10

Instructions:

The final component of your marketing plan is a breakeven analysis report that also includes a schedule for implementation, any needed control measures, and a contingency plan.
Present your breakeven analysis in a table that includes the following details about your client:
• forecasted total number of units sold (for a service industry, products could be service contracts or the number of customers served)
• forecasted average unit price (AUP)
• forecasted total sales (in US dollars)
• forecasted average unit variable cost
• forecasted fixed cost
• breakeven point (units)
• breakeven point (in US dollars)
Read about breakeven analysis to assist your calculations.
In addition, use the following guidelines as you develop your implementation, controls, and contingency plan:
1. Decide on the team that is going to implement the plan.
2. Determine the time frame for implementation.
3. Secure the financial and human resources needed.
4. Distribute the tasks among team members.
5. Periodically check and communicate performance against the marketing plan metrics (benchmarks) to ensure that implementation is on track.
6. Make changes if there are any deviations from the key performance indicators (KPIs) for those metrics, preferably using a dashboard. KPIs may include the number of sales calls, the number of new customers, sales, profitability, growth, etc.
7. Contingency plans should deal with severe deviations from productions plans, sales figures, market share, profitability, changes in government regulations (e.g., increased taxation), and drastic competitors’ moves (e.g., launching a competing product or service or an offering that may render your offering obsolete or less attractive to the market).
Deliverable: Early in Week 10 submit a report that explains your breakeven analysis. Also, include a table at the end of the report that highlights your financials. In addition, explain your schedule for implementation as well as the controls you intend to put in place and how you intend to proceed when your benchmarks are not met (contingency plan).
Your breakeven analysis and implementation report should be three pages, excluding cover page, the reference list, and appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.
Support your work with scholarly sources and reliable nonscholarly sources such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, Wall Street Journal, and Harvard Business Review, as well as the UMUC Library databases such as Hoover’s and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list.
Early in Week 10, submit your breakeven analysis and implementation, controls, and contingency plan to your team’s study group.
In the next step, you will combine the work from all of your analyses to create your final marketing plan.

market plan breakeven analysis

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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