Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Market Strategy Community Healthcare Discussion
Overview
Development of a Marketing Strategy provides an organization with a pathway to achieve its strategic objectives while utilizing their scarce resources on the best possible opportunities to maximize their return on investment while at the same time providing needed services to the healthcare consumer.Strategy helps the organization to discover its competitive edge in their market as well as enabling the organization to target the correct customer base for maximum benefits of both the financial stability of the organization and the health of the community.
Instructions
Using the scenario below, write a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references and 1 instance of Biblical integration.
Length of assignment – 500 words
Excluding title page/ Cover page and reference page.
APA Format
Number of citations:
2 peer-reviewed, scholarly references and 1 instance of Biblical integration.
Acceptable sources
Scholarly articles published within the last five years
You have just been named the first marketing director of the Bay Area Accountable Health System. For 15 years, you served as the marketing and strategic planning director at Oakland Alameda regional Hospital, a 250-bed inpatient facility with a busy emergency department and one outpatient primary care satellite. The board of your new employer has asked you to provide a brief overview of the 5 major aspects of your first-year marketing plan to the community that will differentiate it as an ACS from other hospitals in the Bay Area
Market Strategy Community Healthcare Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Market Strategy Community Healthcare Discussion |
Market Strategy Community Healthcare Discussion