Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Conference question paper discussion
The following components to be addressed in the process of building a Marketing Strategy are Target Audience and Competition. To select a suitable target market, one must first comprehend how consumers make purchasing decisions.
PART 1: INTRODUCTION TO RESEARCH
1. Investigate and discuss Maslow’s theory of needs, as well as how it applies to marketing. Articles from the library’s full-text databases are required.
2. Define the stages of the consumer behavior model (or, if applicable, the industrial model) and how the concepts affect the marketing effort. Articles from the library’s full-text databases MUST be used in your research.
PART 2: PRODUCT/SERVICE APPLICATION (Please note that this element of the project will be incorporated into your Final Strategic Marketing Plan.)
Continue using the content from the U2 Discussion Board to give a concise summary of the product or service you produced. 2. The applications and research in this area will be real, even if you have “invented” a product or service.
o Determine who your target market is. Give a detailed demographic profile and justification for your selection. Another useful resource is the American Fact Finder of the United States Census Bureau (http://factfinder.census.gov/home/saff/main.html? lang=en). Take into account the market’s size and purchasing power. It is necessary to conduct research to support your decision and to present statistics to demonstrate that the market is viable.
o Research your competitors. What are their names? Who are the most important players? What is the size of the market? What are the industry’s current trends and forecasts? What role does your product or service play?
For this section, Hoover’s Pro in the Library is a useful tool; it can be found under “Find Web Resources.” ARTICLES from the library’s full-text databases are required for the assignment. Periodicals contain articles. These are not the same as eBooks or Reference Books. ABI Inform Global, Academic Search Premier, and Business Source Premier are the most prominent databases in marketing. A reference list is required in your report. In the body of the work, all research should be cited. Your article should include in-text citations as well as related references. Visit the APA Lab for more information on APA. The work should be written in the third person, which implies that words like “I,” “we,” and “you” should not be used. Direct quotes are discouraged, however they might be used sparingly in appropriate circumstances. In addition to the body, your project should have a cover page, an abstract page, and a reference page. Starting with a brief one-paragraph introduction and ending with a short conclusion, the body of the paper should be 5-6 pages long. The total contribution will be 8-9 pages in length.\
Marketing Conference question paper discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Conference question paper discussion |
Marketing Conference question paper discussion