Marketing Data Essay Assignment Help
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Marketing Data Essay Assignment Help
In this unit, you took a virtual field trip through an interactive activity to learn about publicly available sources of data that are useful for marketers.
Discuss what you learned on the field trip, and identify at least three ways marketers can use the data available on these websites to better understand their target markets.
Then, search the Internet and locate at least one additional website with free data that might be helpful for marketing managers. Provide the name of the company hosting the site and the URL. In addition, address the following questions:
How can marketers use this data to make marketing decisions?
What are some possible limitations of the data available on the website? How can marketers overcome these limitations?
The following articles will help you get started in your thinking about sources of marketing data:
Beasley, C. (2016, March 8). Conducting market research? Here are 5 official sources of free data that can help [Blog post]. Retrieved from https://www.sba.gov/blogs/conducting-market-research-here-are-5-official-sources-free-data-can-help
Beasley, C. (2016, September 9). Free sources of market data and how to use that data for business planning [Blog post]. Retrieved from https://www.sba.gov/blogs/free-sources-market-data-and-how-use-data-business-planning
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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