Marketing Research Problems
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Research Based on Marketing Research Problems
the final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a marketing research issue for the Final Paper from the cases at the beginning of each chapter in the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue. Although the actual research does not need to be conducted, you need to describe how to carry out each step of a marketing research plan, as listed below, in relation to your marketing issue:
- The need for marketing research
- The marketing research problem
- Research objectives
- Research design
- Information types and sources (primary and secondary)
- Methods of accessing data
- Design data collection forms (or scripts)
- The sample plan and size
- Methods of collecting data
- Analyze data (if data is not collected, describe the methods that should be used to analyze it)
- How the report should be presented and to whom
Writing the Final Paper The Final Paper:
- Must be 8 to 10 double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center
- Must begin with an introductory paragraph that has a succinct thesis statement
- Must address the topic of the paper with critical thought
- Must end with a conclusion that reaffirms your thesis
- Must use at least six scholarly resources
- Must document all sources in APA style
- Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center
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Operation decision
Using the regression results and the other computations from Assignment 1, determine the market structure in which the low-calorie food company operates.
Use the Internet to research two(2) of the leading competitors in the low-calorie microwavable food industry, and take note of their pricing strategies, profitability, and their relationships within the industry (worldwide).Write a six to eight (6-8) page paper in which you:
1.Outline a plan that will assess the effectiveness of the market structure for the company’s operations.
2.Suppose the business operations have now changed from the market structure specified in the scenario. Determine two (2) likely factors that might have caused the change. Predict the primary manner in which this change would likely impact business operations in the new market environment.
3.Analyze the major short-run and long-run production and cost functions for the low-calorie microwaveable food company. Suggest substantive ways in which the low-calorie food company may use this information in order to make decisions in both the short-run and the long-run.
4.Determine the possible circumstances under which the company should discontinue operations. Suggest key actions that management should take in order to confront these circumstances. Provide a rationale for your response.
5.Suggest one (1) pricing policy that will enable your low-calorie microwavable food company to maximize profits. Provide a rationale for your suggestion.
6.Outline a plan, based on the information provided in the scenario, that the company could use in order to evaluate its financial performance. Consider all the key drivers of performance, such as company profit or loss for both the short term and long term, and the fundamental manner in which each factor influences managerial decisions.
7.Recommend two (2) actions that the company could take in order to improve its profitability and deliver more value to its stakeholders. Outline, in brief, a plan to implement your recommendations.
8.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.
Your assignment must follow these formatting requirements:•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:•Analyze short-run and long-run production and cost functions.
•Apply macroeconomic concepts to changes in global and national economies and how they affect economic growth, inflation, interest rates, and wage rates.
•Evaluate the profit-maximizing price and output level for given operating costs for monopolies and firms in competitive industries.
•Use technology and information resources to research issues in managerial economics and globalization.
•Write clearly and concisely about managerial economics and globalization using proper writing mechanics.Marketing Research Problems
Marketing Research Problems
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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