Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Segmentation Targeting and Positioning Strategies
Description
Explain the ways in which market segments may be evaluated and how these evaluations are used to select an effective targeting strategy.
Compare and contrast a targeting strategy and a positioning strategy; distinguish the interrelationship(s) between the two strategies. Examine the accuracy, relevance, logic, and objectivity of the information used to support your work.
Predict how the use of Customer Relationship Management (CRM) influences long-term business profitability and success.
Form conclusions about the need for market segmentation, including a discussion of the available methodologies for selecting appropriate market segments.
Judge the effectiveness of a competitor’s targeting and positioning strategies in your market. Your conclusions should be a logical summary of the findings of your inquiry and analysis. Discuss relevant limitations and implications with supporting detail.
Marketing Segmentation Targeting and Positioning Strategies
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Segmentation Targeting and Positioning Strategies |
Marketing Segmentation Targeting and Positioning Strategies