Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
The following lectures should be reviewed:
When Everything Works Out
Technology
Common Obstacles to Overcoming
Marketing Strategy Modifications
On the basis of the course skills addressed, the project assignment provides a platform for examining and evaluating pertinent themes from this week.
Introduction:
You looked at the latter steps of the strategic planning process this week. You discovered how to link the marketing strategy to the company and strategic plans. You also looked at the challenges that healthcare marketing faces.
You will investigate some of the reasons why a company’s marketing strategy could shift in this assignment. You’ll need to find a news piece, a news program, or a journal article on a company that modified its marketing strategy. You can choose any organization that satisfies the assignment’s requirements.
Please read over the following materials and respond to the tasks asked below utilizing particular knowledge from these materials, your course resource, and extra research.
Find a news item, news program, or journal article over the last seven years that mentions a company that modified its marketing strategy.
What caused the company’s marketing strategy to change?
What strategy did the company use to design and implement the new one?
What distinguishes the new marketing plan from the old one?
Consider whether the company’s decision to adjust its marketing strategy was successful.
Use your course and text readings, as well as the South University Online Library, to help you with your research. Cite your sources in your work, as in other assignments, and offer references in APA format for the citations.
Information about your submission
In a Microsoft Word document, write a 500-word response.
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
Marketing Strategy Modifications paper project |
Marketing Strategy Modifications paper project