Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
challenges and opportunities Paper
Each write-up should be restricted to 7 pages- double-spaced, standard 12 font (includes the executive summary but excludes tables, exhibits, etc.)
Please address all the assigned case questions below as part of your analysis. Also, include an executive summary (1 page) at the beginning of the case report that briefly summarizes the cases main issues and the marketing decisions you have made and the rationale behind those decisions.
case write-ups are due to be submitted by Saturday, July 31
MCs challenges and opportunities Paper
Case discussion questions:
1. What factors have driven MCs success? Is it a global corporation?
2. What are MCs challenges and opportunities? How should MC prioritize them?
3. Should MC start distributing through online retailers? If it does, what are the implications of its doing so? How should MC manage this change? What might MC do to alleviate its retailers lost sales? Calculate the potential impact of cannibalization for MCs megastores.
4. Should MC begin distributing to smaller cities? Why or why not?
5. What are the pros and cons of changing the pace of its new product introductions?
6. Should MC expand its target market to include older women? Why or why not?
7. Should MC broaden its position to be a global fashion brand, instead of being a Brazilian fashion brand- why or why not? How might MC benefit from altering its position to Brazilian crafted instead?
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow |
challenges and opportunities Paper