McDonald Case Study in Glocalization Discussion Assignment

McDonald Case Study in Glocalization Discussion Assignment

Instructions:

McDonald Case Study in Glocalization Discussion Assignment

D1 Case Study: McDonald’s: A Case Study in Glocalization

8

INSTRUCTIONS

When preparing for your discussion post on this case, it is recommended that you read through it several times.

Read through it the first time to familiarize yourself with the prompt.

On the second reading, consider your assigned role in the situation, and let that guide your perspective.

Look deeper at the details: facts, problems, organizational goals, objectives, policies, strategies.

Next, consider the concepts, theories, tools and research you need to use to address the issues presented.

Then, complete any research, analysis, calculations, or graphing to support your decisions and make recommendations.

BACKGROUND

McDonald’s restaurants are located around the globe and are among the leading purveyors of fast food. This case study examines McDonald’s globalization strategies, focusing on six factors. As you read, consider the cultural differences that McDonald’s has to consider as they market their product in various countries.

PROMPT

Read McDonald’s: A Case Study in Glocalization

(Links to an external site.)

and review the module resources. Answer the questions about the case study. Make sure to support your answers with relevant scholarly resources.

Tasks:

In the discussion forum, answer the following:

Analyze how McDonald’s has adapted their marketing and product positioning to address cultural differences they encounter across the globe. Why have their adaptations worked?

In response to your peers, consider their analysis of McDonald’s adaptations and propose an additional or alternative adaptation that would take cultural differences into consideration when marketing in other countries.

Support your answers using relevant, scholarly resources and citations in APA format.

Responses should comprise 200-600 words.

References

Crawford, A., Humphries, S.A., & Giddy, M.M. (2015). McDonald’s: A case study in Glocalization

(Links to an external site.)

. Journal of Global Business Issues, 9 (1), 11-17.

Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on the “Reply”. Then copy/paste the text into the message field, and click “Post Reply.”

To respond to a peer, click “Reply” beneath her or his post and continue as with an initial post.

Evaluation

This discussion will be graded using the discussion board rubric. Please review this rubric, located on the Rubrics page within the Start Here module of the course, prior to beginning your work to ensure your participation meets the criteria in place for this discussion. All discussions combined are worth 20% of your final course grade.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow McDonald Case Study in Glocalization Discussion Assignment

McDonald Case Study in Glocalization Discussion Assignment

PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!