McDonald in the European country Finland Case Assignment
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McDonald in the European country Finland Case Assignment
Abstract
For this research, I have used a number of websites and databases and found various information about the fast food chain which is popular all around the world, McDonald in the European country Finland. This reports offers information to the business people who are planning on starting their business in a totally different nation about the strategize they should apply according to the cultural values and communication practices of the nation.
Introduction
The country of Finland is located in northern Europe, bordering with Norway on the north, Sweden on the northwest, and Russia on the east. The country also shares its border with Baltic Sea, Gulf of Bothnia, and Gulf of Finland. The country declared itself independent during the 1917 Russian Revolution and also adopted an official policy of neutrality after joining the United Nations in 1955. Finland rapidly developed an advance economy after the World War II, resulting in the highest per capita incomes in the world as well as became top performer in numerous metrics of national performance, including education, economic competitiveness, civil liberties, quality of life, and human development.
Finland is highly integrated into the global economy, and the international trade produces one third of the GDP. The largest trade flows are with Germany, Russia, Sweden, the United Nations, the United Kingdom, the Netherlands, and China. The main purpose of this report is to scrutinize how a world renowned corporation, McDonalds, communicates it messages in the European country Finland. This report also assists the entrepreneurs in expanding the biggest fast food chain to a European country, as well as providing information about the various intercultural values the country holds.
Methodology
For this report, I used various secondary resources to gain insight about the various intercultural values the country holds, the challenges that an entrepreneur might face in such could face as well as the brief history of McDonald’s in the country Finland. I used the official McDonald’s website of Finland as well as the Hofstede Insights Organizational Culture model to evaluate the factors of power distance, individualism versus collectivism, masculinity, uncertainty avoidance, long term orientation, and indulgence. Finally I applied the research to evaluate how McDonald’s can effectively run in Finland with a totally different intercultural values.
Research
- The First McDonald’s
The first McDonald’s opened in Finland in the city named Tampere in 1984. McDonald’s Oy is the Finnish subsidiary of the world’s leading chain of hamburger fast-food restaurants, McDonald’s. In Finland, McDonald’s is providing employment to more than 3200 people, with its 82 outlets all around the country. McDonald’s today has a presence in 38 Finnish cities.
- Hofstede’s Insights on Finland
The Hofstede’s Insights, we can analyze the Finland cultural values as described below:
Individualism
Individualism is the degree of interdependence a society maintains among its members. In Individualist society, people are supposed to look after them and their direct family only. According the Hofstede’s model, Finland has a pretty high score in individualism, which means Finland is an Individualist Society with a score of 63. This means, in Finland, people take care of themselves and their immediate families only and hold their wellbeing and general happiness in the highest regards. (Hofstede Insights)
Masculinity
Finland has a low score of 26 on this dimension. This means Finland is a feminine society rather than a masculine society. Feminine countries focuses on “working in order to live’, managers strive for consensus, people value equality, solidarity and quality in their working lives. (Hofstede Insights)
Power Distance
Power Distance is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally. (Hofstede Insights) Finland has a low score in this dimension too with a score of 33. This means the Finnish style characterizes the following characters: Being independent, hierarchy for convenience only, equal rights, superiors accessible, coaching leader, management facilitates and empowers. In countries with low score on Power Distance, power is decentralized and managers count on the experience of their team members whereas the employees expect to be consulted.
Indulgence
Indulgence is defined as the extent to which people try to control their desires and impulses. (Hofstede Insights) Finland has a high score in indulgence with a score of 57 which describes Finland as an Indulgent country. People in an Indulgent societies generally have a willingness to enjoy life and have fun. They also possess a positive attitude and are optimistic. They also place importance on leisure time.
Long Term/Short Term Orientation and Uncertainty Avoidance
This dimension is described as how every society has to maintain some links with its own past while dealing with the challenges of the present and future. Finland has a low score in this dimension with the score of 38, which is considered as a Normative society. People in these societies have a strong concern with establishing the absolute truth and are normative in their thinking. They tend to focus on gaining quick results.
Discussion
From the information collected from the Hofstede’s Insights of Organizational Culture data, the collected data was compared to the official McDonald’s site of Finland, this report provides important information to the entrepreneurs about the cultural values held by the people as well as how they can tackle the possible challenges they might face in starting the business overseas.
Reference
Jarvis, Barry. “McDonald’s Finland.” FoodChain, 11 Jan. 2019, www.foodchainmagazine.com/2010/07/17/mcdonalds-finland-2/.
“Fast Food in Finland.” Alternative Finland, 8 Aug. 2013, www.alternativefinland.com/fast-food-in-finland/.
Nationsonline.org, Klaus Kästle -. “Finland – Country Profile – Nations Online Project.” Finland – Country Profile – Nations Online Project, www.nationsonline.org/oneworld/finland.htm.
“Country Comparison.” Hofstede Insights, www.hofstede-insights.com/country-comparison/finland/.
McDonald. “Käyttöehdot.” Käyttöehdot, www.mcdonalds.fi/fi/kayttoehdot.html.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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