Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Measurements To Access the Marketing Plan’s Impact
Instructions
Final Topic Approval
Please post your proposed Final project topic here by the end of week 3.
The final Project is described below:
Marketing Plan VIDEO Presentation: Measurements To Access the Marketing Plans Impact
Your final project is in lieu of a final exam. As such, the final project will assess your ability to synthesize the marketing principles by applying them to a health care organization. Your end product will be a brief overview of a marketing plan
for your organization accompanying a video presentation using software called – screencast-o-matic. You are not expected to reach the level of authoring a professional, actionable, marketing plan, but you are expected to demonstrate an
understanding and application of basic marketing principles. Measurements To Access the Marketing Plans Impact
Final Project Objectives
Steps to completing a Successful Final Project webcam/video:
Chose a specific health services organization. You can choose any health care organization that interests you. This can be because you work for the organization, would like to work for the organization, are a patient or client of the health services organization, or any other reason that will inspire you to examine the organization’s marketing efforts. Be sure you either are sufficiently knowledgeable about the organization or can gather information on the organization and its competitors. Since the focus in this course is on the health services patient/client, please do not chose health care insurance plans or pharmaceutical companies.
All of the following types of health care organizations are acceptable:
Community hospital
Academic hospital
Specialty hospital
Surgicenter
Rehabilitation center
Urgent care facility
Physician practice
Dental practice
Home health care
Imaging services
Health advocacy organization
Hospice care
Medical equipment sales/rentals
POST
Chose a specific health services organization. You can choose any health care organization that interests you. This can be because you work for the organization, would like to work for the organization, are a patient or client of the health
services organization, or any other reason that will inspire you to examine the organization’s marketing efforts. Be sure you either are sufficiently knowledgeable about the organization or can gather information on the organization and its
competitors. Since the focus in this course is on the health services patient/client, please do not chose health care insurance plans or pharmaceutical companies.
All of the following types of health care organizations are acceptable:
Community hospital
Academic hospital
Specialty hospital
Surgicenter
Rehabilitation center
Urgent care facility
Physician practice
Dental practice
Home health care
Imaging services
Health advocacy organization
Hospice care
Medical equipment sales/rentals
Measurements To Access the Marketing Plans Impact
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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