MKT 257 Social Media for Organizations Assignment

August 26, 2022

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

MKT 257 Social Media for Organizations Assignment

Affiliate Marketing Blog

Your personal social media game is pretty great and you’re starting to see an increase in your followers and how they engage with you. With that in mind, it’s time to start thinking about becoming an affiliate marketer. Use the blog to quickly define what an affiliate marketer is, identify how it works, and walk us through which company (or companies) you would be a great affiliate marketer for and explain why. Create some sample content (writing and graphics) to include in your blog.

Grading is as follows:

	1 point (or 0 points)	2 points	3 points	4 points
Writing: Is the content free of grammatical and/or spelling errors?	The content has multiple errors that negatively impact the credibility significantly. NOTE: More than 5 writing errors result in automatic failure. Misspelling a company name or product counts as two errors.	The content has enough errors (2-3) that would cause readers some concern.	The content has one error that readers might bypass as a simple typing error.	The content has no errors.
Formatting/Graphics: The content looks professional.	The content does not look professional and is difficult to read through. The graphics are not created by the student and/or borrowed from another source without a citation.	The content is formatted in an easy-to-read way, but graphics are difficult to read, don’t match the content, or are not quality.	Both formatting and graphics are appropriate and make the blog post more engaging to the reader.	The formatting and the graphics help the blog stand out.
Credibility	The content does not lead the reader to believe that the author has researched the topic through lack of links, lack of quality information, or lack of depth. NOTE: If the blog is void of all original thought, it will not receive a passing grade. Plagiarism will result in a zero on the assignment.	Readers believe that the author has researched the topic a little bit, but a lack of depth and quality original thought hold the content back from being better. A minimum of 2 sources are hyperlinked.	The author has done a nice job showing their knowledge on the topic, cited sources through hyperlinks, and provided ample depth.	The content could be used by others due to the extensive original thought, sources utilized, and the specific depth of the topic.
Topic Covered	The content of the blog does not address the topic assigned.	The content of the blog touches on the topic assigned.	The content of the blog covers the requirements of the assignment.	The content of the blog is fantastic and specific to the topic assigned.

Ethics in Social Media Blog

Topic: Ethics in Social Media

Step 1: Watch either The Social Dilemma (on Netflix) or Fyre Festival (Netflix or Hulu version)

Step 2: Write about your thoughts on the movie that you selected -and- the role that companies have in these kinds of activities.

Grading is as follows:

	1 point (or 0 points)	2 points	3 points	4 points
Writing: Is the content free of grammatical and/or spelling errors?	The content has multiple errors that negatively impact the credibility significantly. NOTE: More than 5 writing errors result in automatic failure. Misspelling a company name or product counts as two errors.	The content has enough errors (2-3) that would cause readers some concern.	The content has one error that readers might bypass as a simple typing error.	The content has no errors.
Formatting/Graphics: The content looks professional.	The content does not look professional and is difficult to read through. The graphics are not created by the student and/or borrowed from another source without a citation.	The content is formatted in an easy-to-read way, but graphics are difficult to read, don’t match the content, or are not quality.	Both formatting and graphics are appropriate and make the blog post more engaging to the reader.	The formatting and the graphics help the blog stand out.
Credibility	The content does not lead the reader to believe that the author has researched the topic through lack of links, lack of quality information, or lack of depth. NOTE: If the blog is void of all original thought, it will not receive a passing grade. Plagiarism will result in a zero on the assignment.	Readers believe that the author has researched the topic a little bit, but a lack of depth and quality original thought hold the content back from being better. A minimum of 2 sources are hyperlinked.	The author has done a nice job showing their knowledge on the topic, cited sources through hyperlinks, and provided ample depth.	The content could be used by others due to the extensive original thought, sources utilized, and the specific depth of the topic.
Topic Covered	The content of the blog does not address the topic assigned.	The content of the blog touches on the topic assigned.	The content of the blog covers the requirements of the assignment.	The content of the blog is fantastic and specific to the topic assigned.

MKT 257 Social Media for Organizations Assignment

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met