New Product Development Assignment Help
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
New Product Development Assignment Help
Objective
The basis for interest (BFI) document is used in many organizations as a tool to gain
management approval for the new product development process for a given concept. It
is typically action-oriented in that it requests the necessary funding to conduct research,
build a production line, and so forth. Consequently, it is essential that the new product-
marketing manager be able to sell the concept based on well-grounded reasoning. In
many cases, some of the product development has preceded the basis document;
hence, the manager must provide a status report on what has been done and what
needs to be completed prior to commercialization.
Your task will be to assemble a basis for interest for the new product of your choice.
Using the skills taught in this course, you should be able to gather data, analyze the
data, discuss preliminary marketing issues, conduct a financial evaluation, and address
implementation/commercialization.
The audience for the BFI is senior management who is serving as a cross-functional
team tasked with making approvals on future new product development resources.
From a stage gate perspective, this is a gate decision being made just before the
development stage (Crawford, Bendetto, p. 191, Figure 8.1).
You may use information from your company only if it is not proprietary. You cannot say
your idea is secret and cannot be shared.
Deliverables
Week 6
Based on the information provided in the Objective and the Guidelines sections on this
page, submit a Course Project paper to the Week 6: Course Project Dropbox.
Guidelines
Use the following outline on the Course Project paper.
Recommendation Overview—15 points
This section summarizes who, what, where, when, why, and maybe how; it explains the
purpose of the project.
The product concept should be spelled out very clearly.
New Product Development Assignment Help
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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