Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Nike Campaign Business Marketing Discussion Project
Description
The Nike campaign was lauded as successful, despite the continued swirl of negative around its foundation of player protests of police violence against Blacks.Gillette received far greater negative consumer reaction and media treatment to its short film on the best men can be.1. What are the key high-level reasons for the difference in response to the two activist ad campaigns? Do not rely on your own idiosyncratic personal opinion.
Thoughtfully consider the respective brand essence of the two brands, their respective consumers, and the political climate in your analysis. (I expect only 3-4 sentences or bullet points)Honey-Maid makes graham crackers. Until the 2014 campaign, its brand essence centered around wholesome ingredients (no GMO, whole grains) and family bonding moments (often with s’mores).2. What are some of the strategic reasons the brand might have chosen to take an activist stance on how wholesome is defined at a more abstract level? (3-4 sentences)3.
What issue could Honey-Maid take on today were it to re-invigorate its ‘This is Wholesome’ campaign in 2021? Why? (1 phrase + 1 sentence explanation)Lastly, as you read the two articles on two professional sports leagues moving their enormously lucrative all-star games to other cities as a result of state legislation the leagues opposed. This is your time to put down your personal opinions!
No need for name, rank, serial #, or even retyping each of the prompts.I need you to have thought about these prompts prior to our next live session, so asking you to jot down your notes and analysis is the simplest way of ensuring this. These will not be graded. You will either receive a 100% for submitting this, or a 0 for failing to do so. These are all or nothing since you’re either coming to class prepared or unprepared. I will briefly review submissions though to make sure they reflect real attention to the prompts. If the submission only has a few words or blurts on it, or if you did not respond to all 4 prompts, you will not receive credit.
The reason this task is only $5 is that you won’t have to provide 100% correct answers. but it has to be related to the topic
Nike Campaign Business Marketing Discussion Project
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Nike Campaign Business Marketing Discussion Project |
Nike Campaign Business Marketing Discussion Project