Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:’
North American BMW Case Study: Dream it, Build it, and Drive It
After attentively reading the case, respond to the following questions:
What do customers truly buy – a product or an experience, assuming that most current cars have relatively similar characteristics? What factors do you think influence car purchases?
Is there a long-term benefit to the “Dream It. Build It. Drive It.” program? Do you think there’s any space for improvement?
Put yourself in the shoes of Joseph Wierda. What would you do if additional models, such as the X5 or the X1, were to use video streaming technology? Would you use a similar strategy for the 2014 introduction of the X4?
Future buyers are encouraged to go online and create a relationship with the brand by designing their dream car and sharing personal information as part of the “Dream It.” portion of the program. What other options do you have for expanding your internet sales channels?
Aside from an abstract and a references page, your paper must be at least 5 pages long.
Write in APA 7 Edition and include a reference list.
North American BMW Case Study: Dream it, Build it, and Drive It
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
North American BMW Case Study: Dream it, Build it, and Drive It |
North American BMW Case Study: Dream it, Build it, and Drive It