Operations Management Strategic Decisions
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Operations Management Strategic Decisions
- Discuss eight operations management strategic decisions that led Zara to generate great success in the market according to the given case. (5 marks)
One of the pivotal examples of successful operations management in the retail sector is the operations management practices in ZARA. From just a single shop in La Coruna, Zara’s retail chain has
expanded to about 650 stores and it has its operations in more than 50 countries across the world. While major competitors across the world focus on bulk production in order to minimize cost, Zara focuses more on delivering fashion faster to its customer. The vertically integrated supply chain of Zara analyses and communicates the latest trends in fashion, and thereby designs, produces and
delivers the fashion within fifteen days on the shelves. Zara has also effectively illustrated the practice of Six Sigma in order to mitigate the risks of their continuous innovation of fashion.
Operations Management Strategic Decisions
Zara focuses on the apparel business more as a consumption market rather than being a commodity market. Hence Zara focuses on speed and thus looks at continuous reduction of response time.
Zara’s value chain comprises of members who dedicated work closely with customers in spotting new trends of demand in fashion. The average age of the designing team is 26 years. These designers spot the latest trends from different sources such as fashion shows, magazines and trade fairs. They have the ability to launch new trends, designs and variation of products. Most of the designs
developed are done using CAD. This is a major reason for making the manufacturing process rapid. Zara is following the method of inspection in order to keep a check on the quality of its products. The
Operations Management Strategic Decisions
quality control teams at Zara inspected the designs before placing them in stores. Apart from this, Zara has an effective vertically integrated supply chain which is very closely integrated with the
customers. It is from here that the latest trends in fashion are identified and the garments are produced accordingly and delivered to stores within a period of 2 weeks. Zara has a centralized distribution
unit that operates from its head office in La Coruna. Zara uses all modes transportation for shipment namely trucks, trains and even planes in some cases. Trucks are loaded as per the specific order in the evening and they are dispatched at night at a specific time. In addition, Zara designs around 10,000 new models every year and replenishes ranges within every one of its 650 retail stores twice per
week, but in strictly limited quantities of stock. This ensures Zara’s brand promise to customers of exclusivity, and also of design freshness.
Employees at Zara is one of the main reasons for the effective quick response system of Zara. The HR policies revolve around high level of employee motivation. Zara believes in hiring young and creative people. Employees at Zara are given holistic training across all skill sets and they are also given high incentives. These practices motivates employees to market the brand Zara effectively.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow Operations Management Strategic Decisions