Persuasive Message About Apple Marketing Strategy Questions
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Persuasive Message About Apple Marketing Strategy Questions
Description
Go to the website of a company that sells products or services that interest you. Find a sales message of sufficient length to analyse. Analyse it in the following ways and choose 2-3 of these in your post:1. Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) does it use? Provide examples.
2. What emotional appeals are used? What about logical appeals? Would you consider this sales message to be catering more to emotion or logic? Explain.
3. Do you consider this sales message warm and inviting?
4. Do you consider this sales message plausible?
5. Do you consider this sales message respectful?
6. Do you trust the sales message?
7. What are two changes you think could be made to improve its effectiveness?Persuasive Message About Apple Marketing Strategy Questions
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Persuasive Message About Apple Marketing Strategy Questions